Inspiration and Information for Starting Your Business

Archive for October, 2009

Hiring that First Employee

Initially, most small businesses start out as a single person—the sole proprietor. Even if you started out as the second most common—a partnership—at some point you will need to add to your staff.

This is a good thing. It means you have reached a point with your business where you are busy enough, successful enough, and maxing out your current capacity enough to need help. But there are a couple of key things to think about long before hiring that first employee. It pays to address even a few of these ahead of time to avoid any issues that might arise if you wait and find yourself hiring someone quickly out of desperation.

1.) Have you incorporated your business? If you’ve been operating as a sole proprietor, you should really formally incorporate your business into an LLC or a C Corp, or whichever of the formations that suites your needs. In the process of doing this, get yourself a Federal Tax ID Number also called an Employer Identification Number (EIN)—it’s like a social security number for your business. This is how the IRS will now recognize your company, and process things like income taxes in your payroll, etc.

2.) Do you have the right insurance? You should talk to your insurance agent about what your business obligations are in regards to Unemployment insurance, Workers Compensation, and OSHA requirements.

3.) Does your business or your employee(s) need any specific licenses? Make sure your business licenses are up-to-date, and if employees need to have any kind of certifications or licenses decide now weather or not they must have those prior to applying, or if you will pay for certifications/licenses. There are pros and cons to both.

4.) Consider your location. If you’ve been operating out of your house, hiring an employee can include bigger expenses if you need to now rent office space. But don’t dismiss the “virtual office”. With today’s technology you can truly hire anyone from anywhere, and simply equip them with an internet connection, a laptop and a cell phone. This will also help widen your candidate pool if you are not restricted to recruiting from your own geographical area. Vice versa – if you run a store front or restaurant or have a physical location already – are you willing to pay relocation costs for an applicant?

5.) Bolster your company image now. Keep in mind it takes a pretty unique personality to want to work for a small or start up company. There are risks for that employee as well. No one wants to work for a company that seems unorganized, lacks in technology or forward thinking, or doesn’t seem to have the potential for growth. It might be hard to do, but turn yourself around and take a good look at your company the way a potential applicant might be looking at it – would you work here?

It might seem like a lot, but these just scratch the surface of the things to consider. Just remember that getting your ducks in a row well before you max out your workload capacity and send out the hiring sign will pay off tenfold in the long run.

Can an entrepreneur have a life too?

One of the most wonderful daydreams people have is of some day being their own boss, at their own company – of which they only have to show up at maybe 3 days a week, with their dog, and simply oversee a few check points with the staff they’ve managed to hire, then they’re off to little Billy’s soccer game, or little Sally’s play, or the romantic dinner with a loved one…They have finally achieved total control of their lives.

Unfortunately, the reality is that more often than not, the dead opposite is true. Entrepreneurs are completely controlled by their businesses.

In the first couple of years of a new business there is an enormous amount of pressure to “do it all”. And, the fact is, you’re the owner and you probably don’t have enough money to hire any help, so you really are doing it all. Every aspect of running a business calls out for your attention, often demanding more time than there are hours in a day.

So what’s a budding entrepreneur to do about Billy, Sally, and family?

I just read a really good article by Meg Cadoux Hirshberg, wife and business partner of Gary Hirshberg, CEO of Stonyfield Farm (the yummy yogurt guys). In it, she gives examples of how both she and Gary were able to survive the early years of entrepreneurship and family life as well.

One thing she points out that I think is really crucial is that they were able to “separate our reactions to our business situation (depressed) from our feelings about our personal future (optimistic).” They didn’t let a cash shortage, or rural location, or lack of staff deter them from taking a vacation on credit cards, or having their children, or putting off the things that really forge a lasting relationship with your loved ones.

She learned very early on that there is no magic moment when the business “grows up” and reaches a self-reliant point that allows you to then focus strictly on your personal life. A business is constantly evolving and growing so that it will always need attention, putting off a personal life to wait for a moment that won’t happen is futile. So, as Meg’s article advises – it might be scary, but jump in and enjoy.

I’d love to hear what you readers think – What is your answer to the question? Can an entrepreneur have a life too?

The right time to be seeing green

Do you ever wonder if “going green” will take a back seat given the current economy? I do. So I looked into finding the answer to that very question.

Turns out the short answer is “no”. In fact, it might just be the dead opposite. Right now might just be the perfect time to start “seeing green”.

Many of the common sense ideas of going green are the exact same tactics small business owners are taking right now to conserve money and resources. For example, many businesses have had to re-think their expenses and how they go to market by coming up with new ways to design, manufacture, and deliver their goods and/or services.

Several of the solutions cut out steps or items that are non-essential, thus cutting costs. Most of the time, cutting away the non-essentials helps the planet. We are consuming less, thus creating less waste. That’s good for a businesses bottom line too.

Even saving money on utilities can be considered “greening your business”. You might be turning off the lights and the computers a bit more often to save money without even thinking about the good earth karma you’re earning as well.

Businesses that rely on transportation – anything from supply chain logistics to driving to a client meeting – are looking for ways to save on gas and vehicle wear and tear. By rethinking the commute or sourcing more locally a business again is double-dipping into the savings and greening combo.

All these steps may very well be unintentionally benefitting mother earth, but there is no indication that there will be some massive regression back to the overly expensive and consumptive processes used prior to the recession. So when the economy does pick back up, I think we’ll see that the companies who are embracing green tactics now will be in the best place to capitalize on rapid growth and success in the future.

For additional information on greening your business, I like The Business Owners Toolkit and Ecopreneurist.

The “Upside” of the Recession?

Really? Is it possible that there is an upside to this recession?

For many entrepreneurs, that’s exactly the case. The start up costs for opening a business right now are the lowest they have been in years. Take for instance Wendy Buckley. I just read a great story about her here.

A lot of people are very worried about job security right now, and some rightly so. But after reading this, it really does show that opportunities abound for entrepreneurs even in this kind of economical environment.

Take special note of Buckley’s observation about the availability of contractors and vendors right now. Talk about a great time to be able to negotiate killer prices! As a small start up, there are many, many companies out there that want your business and are more than willing to cut a pretty nice deal to get it.

There may be opportunities to actually buy property for your business instead of leasing – thus potentially gaining an additional asset right off the bat. This usually takes years in a more robust economic situation.

And it’s relatively easy and inexpensive to incorporate a business online these days too. That way you will be protecting your personal assets in case something does happen. With all the other free business tools and resources you can find on the internet, Wendy just might be on to something.