Inspiration and Information for Starting Your Business

Archive for December, 2009

Too young to own a business? No way.

I live in Madison, WI—the proud home of the Badgers and very much a college town. College support is everywhere you turn—car dealerships replace their American flags with UW flags for all home games and there is a noticeable drop in population during holidays and summer break. Yes indeed, Madison is a college town so it’s not surprising that the end of December not only brings talk of the holidays, it brings talk of the mid-year graduation.

Although I graduated from college in the spring, I had friends who graduated in December and recall how much more anxious they seemed about their job prospects.

December is an odd one. Even without being knee-deep in a recession, the winter months seem to typically be slow for job hunting. So I wonder how this year’s December college grads are feeling about what lies ahead of them?

I wonder too, how many of them will take the old adage “necessity is the mother of invention” to heart? Specifically, if you need a job and there aren’t any – create one.

It may seem like a recent college grad is starting the next greatest internet sensation every week, but not so. Actually, boomers account for the vast majority of recent entrepreneurial activity these days.

So it was interesting to read this article from Business Week about their Winning Young Entrepreneurs of 2009.

Congrats to all the winners, and maybe their stories will inspire a few other mid-year graduates to realize you’re never too young to start your own business.

Today’s Business Woman

Women are taking the workforce by storm.

According to a special issue of Time magazine The State of the American Woman, “It’s expected that by the end of the year, for the first time in history the majority of workers in the U.S. will be women — largely because the downturn has hit men so hard. This is an extraordinary change in a single generation, and it is gathering speed: the growth prospects, according to the Bureau of Labor Statistics, are in typically female jobs like nursing, retail and customer service. More and more women are the primary breadwinner in their household (almost 40%) or are providing essential income for the family’s bottom line.”

Time goes on to say, “Seventy-four percent of men and 84% of women say women with children are just as committed to their jobs as women without children.”

The same study discovered that a majority of Americans believe it’s detrimental to society for children to grow up without a stay-at-home parent (70% of men, 61% of women). So much so, that 57% of men and 51% of women agree that it is better for a family if the father works outside the home and the mother takes care of the children.

The Time study reveals another not-so-shocking fact, “Eighty-four percent of Americans agree (53% strongly) that businesses haven’t done enough to address the needs of modern families.”

Let’s review this for a minute: The data is saying that women with children are incredibly committed to their jobs, but both men and women feel that one parent (ideally the mom) should stay home with kids and just about all American’s don’t think the average company is doing enough to meet the needs of working families.

Rather than sit back and struggle with these seemingly inconsistent values, women – and more specifically working moms — are increasingly dominating the workforce by solving the problem for themselves. We’ve seen an incredible surge in both mompreneurs and lifestyle businesses.

Did you know:

  • A woman opens up a home-based business roughly every 60 seconds in the United States.
  • The BlogHer Conference is going on its sixth year, and the 2009 conference had 1500 attendees with 160 speakers and 21 keynotes.
  • Karen Kerrigan, President and CEO of the Small Business & Entrepreneurship Council, founder of Women Entrepreneurs, Inc, was also on the U.S. Department of Labor and Small Business Administrations team that wrote the Flex-Options Guide: Creating 21st Century Workplace Flexibility?

So who or what is today’s business woman? I think it’s someone that wants to excel at what she does in the manner that best suits both her work and home needs. And I think, as we can see from the few examples mentioned above, that she’ll continue to solve this problem in some very creative and successful ways.

Small Business and Entrepreneurship Council releases its 2009 Small Business Survival Index

The Small Business and Entrepreneurship Council (SBE Council) recently released its 14th annual Small Business Survival Index 2009: Ranking the Policy Environment for Entrepreneurship Across the Nation.  Each year this index ranks states according to their public policies regarding small businesses and entrepreneurs.

There are many different views on how much or how little the Federal Government is doing for small businesses and entrepreneurs these days. In order to bypass the muddy waters of the federal level, the author of the study Raymond J. Keating, SBE Council chief economist, says “The Index helps business owners and investors understand the public policies in place at the state level, and ranks each state accordingly.”

The Small Business Survival Index gets at the public policy costs and trends that both directly or indirectly, affect small businesses or entrepreneurs. It’s the most comprehensive measure of which states are truly “friendly” to small businesses and which are lacking in terms of public policy. Factors for the rankings include taxes, regulatory costs, government spending, property rights, health care, energy costs, among other factors.

According to the Small Business Survival Index, the top-ten entrepreneur friendly states are:

  1. South Dakota
  2. Nevada
  3. Texas
  4. Wyoming
  5. Washington
  6. Florida
  7. South Carolina
  8. Colorado
  9. Alabama
  10. Virginia

Complete rankings, and the entire Index can be seen at the SBE Council website, http://sbecouncil.org/survivalindex2009/.

The benefits of delayed filing/delayed effective date incorporation

First off, you might be wondering what exactly a delayed filing, often called a delayed effective date incorporation, is.

Some states allow you to choose a specific date, anywhere from 30 to 90 days in the future, for when you would like your business to officially be formed; regardless of when you actually submit the paperwork to create it.

The normal process to create a corporation or LLC is to submit the state required paperwork and fees to the proper department within your chosen state. The amount of time it takes any given state to process these documents can vary from a matter of days to several weeks depending on the level of service you request. If you expedite your filing,  you can typically ball-park the time to about 5 – 10 business days. If everything is approved, your new company is “official” with the state right away.

So for example, you file all your paperwork on the 1st of the month, your company will be established and subject to state and federal taxes, requirements, etc. on about the 10th of that month.

With a delayed filing, you can typically tell the state what day you would like your new company to be officially recognized. So keeping with the examples, you can submit your paperwork on the 1st of June, and request that your company be “effective” three months later, specifically on September 22nd.

Now, back to when this might be useful.

To be honest, there’s not a whole lot of advantage to doing this in the middle of the year unless there’s a specific meaning behind the date. Let’s say you’re forming a non-profit organization dedicated to cancer research. You may want to form the company to commemorate the date someone close to you found out they were cancer free, or maybe in October during national breast cancer awareness month. Essentially, if there is a significant reason for picking a date, you can do so.

Another reason for middle of the year delayed filing is simply personal convenience. Often when you form a company, there are several other requirements that are usually due within the first month of existence – business licenses, initial lists, etc. If you’re not able to attend to these requirements due to a vacation, a family event, or for whatever reason, you can delay your filing to a time when you’re more available.

You really gain advantages though, if you file at the end of the calendar year and select an effective date in the upcoming year. (i.e. file in late 2009 and ask for an effective date in January 2010)

By doing this you can avoid:

  • Paying state franchise taxes for the current calendar year.
  • Filing an Annual Report in your state of incorporation or undertaking other corporate formalities for the current calendar year.
  • The backlog states typically encounter at the beginning of the new year.

Generally speaking, you could save yourself a couple hundred dollars if you are thinking of forming a company in November or December, simply by delaying the effective date until the next calendar year.

Again, this isn’t an option in every state, but it’s worth looking into to find out if you could benefit from a delayed filing.

How online social tools are changing business networking

Networking used to be all about becoming a member of a local professional club or group, and chatting up anyone that would listen to your elevator pitch. These tactics might still be beneficial in some applications, but now-a-days you’re best off heading online.

According to a recent report by Forrester Research, Inc., four of five US adults who go online use social media at least once a month. They also found that the most rapid growth in usage was among adults 35 and older.

For today’s small business owner there is a crazy amount of options available to them on the various social networking websites. Facebook, Twitter, MySpace, LinkedIn and YouTube are just a few of them. Each site has its pro’s and con’s, and better uses from a business perspective.

So how does a small business owner capitalize on all this chatter?

First off, don’t just use one site for everything. Be sure to line up your intentions with the right site. For instance, if you are looking to make a connection with someone at a specific company you might use LinkedIn to connect from person to person until you finally reach the intended connection. If you simply want to announce a new product launch or a limited time promotion, tweeting it on Twitter would be a great place for that. If you have a training video or footage of any promotional appearances, YouTube is your best bet.

Keep in mind that there are always new sites popping up as well. Ryze.com is another business networking site, similar to LinkedIn, which may prove useful. If you do want to convert the online meeting to a face-to-face encounter you could try using Meetup.com. This site helps you find groups in your local area to join.

No matter which tool you use, networking online is still basically about back-and-forth communication or information sharing. Even though it’s digital, some basic tenets of networking haven’t changed:

  • Don’t use technology to make a blanket sales pitch to thousands of strangers.
  • Don’t use your public/business forums on sites like Twitter or Facebook for private messages – TMI!
  • Don’t post negative comments on other people’s blogs or on opinion web sites. Mudslinging is still mudslinging online – make sure your company takes the high road.
  • Do start online conversations by posting updates that will be interesting and of value to people.
  • Do use email or the phone for any private conversations.
  • Do ask people permission to send them email or various other e-newsletters/content.

Lastly, keep the conversation going by making sure to read other people’s blogs, tweets, status updates, etc. In this way, you’ll be able to stay connected to your peers and network with the best of them.