Inspiration and Information for Starting Your Business

Archive for June, 2010

Will Another Government Stimulus Plan Help Small Businesses? Lack of Data Means ‘Policymakers Flying Blind,’ Says Watchdog

business creditConventional wisdom holds that it’s almost impossible for small businesses to get credit because banks aren’t lending. Some new data suggests that might not be exactly true.

A survey by the Federal Reserve Bank of Atlanta found that of 311 small businesses seeking credit in the past three months, 60 percent of the applicants were successful, meaning that they received at least some of the credit they sought.

Construction and real estate companies had the most trouble getting credit or loans. Of the 41 manufacturing firms that applied for financing, 71 percent received the full amount requested. Only 7 percent of the applications were denied.

While the Atlanta surveys only a small sample of businesses and not necessarily indicative of what’s happening across the country, it’s some of the only data out there.

Elizabeth Warren, the watchdog appointed by Congress to oversee the $700 billion Troubled Asset Relief Program, said in an interview with Bloomberg Businessweek that “policymakers are flying blind” because there’s not enough data on small business lending.

The U.S. House of Representatives recently approved President Obama’s $30 billion plan to pump money into small community banks to encourage them to lend to small businesses.

Some experts say there’s no evidence that these government infusions of cash to banks have worked. Despite similar plans over the past two years, small business lending remains weak.

It’s unclear whether the decline in business lending is because of banks’ unwillingness to lend or because more small businesses aren’t seeking loans, Warren told Bloomberg Businessweek.

The Atlanta survey found that of the 191 firms that did not seek credit in the past month, the majority (69 percent) said they did not need credit, had sufficient cash on hand or did not have the revenue to warrant more debt.

Nineteen percent of businesses said they did not seek credit because of unfavorable terms or because they expected to be denied.

A survey by the National Federation of Independent Business shows that credit has tightened, but few small businesses said their credit needs are unmet. Of the businesses that did not seek credit, the majority cited poor sales over difficulty in getting credit.

Raj Date, a former managing director at Deutsche Bank who now runs the Cambridge Winter Center research group, believes the government’s plan would increase lending to small companies by 10 percent.

Date said the money wouldn’t necessarily get to small businesses. Banks would use most of the money to cover losses on existing loans.

“Any time you offer subsidized capital to firms, the firms to whom it is most valuable are the firms with the most existing problems,” Date told Bloomberg Businessweek.

Brian Headd, an economist at the Small Business Administration, said to Bloomberg Businessweek if the businesses that do plan to grow – even if they are in the minority – can’t get credit, it’s still a hit to economic recovery and hiring.

Interestingly, the Atlanta survey found that eight of the 10 loan applications to the SBA were rejected.

About Biz2Credit

Founded in 2006, Biz2Credit, is an online small business platform that creates access to a competitive environment of lenders to empower the entrepreneur. The online platform matches entrepreneurs with credit solutions based on their business profile and preferences in a safe and price transparent environment. Biz2Credit has a patented technology which is used by over 100 major banks in the U.S., credit rating agencies like Dun & Bradstreet. Biz2Credit was ranked among 100 top emerging companies in the U.S. by KPMG and Stanford University in 2008 as well as the No. 1 financing resource by Entrepreneur magazine in the fall of 2009. With over $300 million in funding and over 25,000 SMB users in the U.S., we are the market leaders in this space. Have more questions? Please email Biz2Credit at: info@biz2credit.com.

Are You A Social Change Pioneer?

socialchangeWith all of the economic unrest and social turmoil around us, it’s so nice to hear about small business owners who are willing to funnel all of their energy into proactively facing problems that affect society. These remarkable individuals know they can’t entirely change the world but do recognize they can make a difference one passion at a time.

Following are just a few examples of the amazing individuals who walk this earth who have made it their mission to channel their passion into action.

  • Clay Enos, Organic Coffee Cartel, LLC, has committed to selling quality coffee and then using the money for charitable good - specializing in giving back to coffee-related charities.
  • Blake Mycoskie, founder of Toms Shoes, has mastered the art of mixing business with social change.  His company has given away 600,000 pairs of shoes to people all over the world since its birth four years ago.
  • Simon Cardwell, Cheeky Monkey Jewelry LLC, has discovered a way to save items such as circuit boards from computers from being dumped in the landfills. He creates beautiful pieces of jewelry by recycling metals.

There are many factors to weigh when considering starting a caused-based business, but primarily you can’t be afraid to face some of society’s problems.

Do you share the drive, motivation and passion of these companies? Are you able to persuade others to recruit peers in your quest for change?

Whether You Run A Rural or Urban Business, Protecting Your Assets Is Essential

town_and_countryAfter five years, Nebraska native Katrina Fey is making a successful go of it with her homemade gourmet jellies and syrups – once peddled out of the back of her van at a farmer’s market. And John Marquis started out in the basement of his home reinventing a men’s fragrance, and currently has online vendors selling his cologne and aftershave to customers in 50 states and 31 countries.

Fey and Marquis were recently featured in an article on ABCNews.com, highlighting the recent spike in the number of rural entrepreneurs, who are taking their recipes and wares to a whole different level. More and more ruralists are touting items such as time-saving machines originally rigged up as on-the-spot inventions, or they are selling from scratch, baked goods made with the purest ingredients grown in their fields and gardens.

Kudos to individuals like Fey and Marquis who are driving their motivation and passion beyond their rural fences to share their products with the world.

Protect what you worked so hard to achieve

But whether you ventured out of your cubicle or garage or back yard, as enterprising small business owners and self-employed industrialists you should always note that protecting the personal assets you have worked so hard to earn should be at the top of your priority list.

That’s what incorporating your small business is designed to do. Incorporated businesses also benefit from lower tax rates, added credibility and perpetual existence, meaning companies that are incorporated can virtually survive forever.

So whether you are a rural entrepreneur or a small business owner, I’d love to hear your stories of how you got your start. What inspired you to leave the corporate cubicle or expand your garden for broader horizons?

America’s Self-Employed: Not So ‘Bunny’

k-arslanThe Obama Administration is trying desperately to create jobs and boost our sluggish economy. But the public increasingly thinks the President’s economic policies are making things worse. The latest Pew Research Center survey clearly illustrates the pessimism that continues to loom like a dark cloud over the nation. For the first time, more people now believe that Administration policies have made economic conditions worse (29%) than have made them better (23%).

For the nation’s self-employed, the root of that pessimism is frustratingly simple: the Administration talks a good game about supporting small businesses while quietly issuing backdoor rules and regulations that pull the rug out from under our entrepreneurs. It’s as though they just don’t appreciate who small business owners are, how they operate and why one more IRS reporting requirement can make the difference between just making it and packing it in.

As an advocate for the nation’s self-employed businesses and micro-business owners, I attend a lot of meetings on Capitol Hill and with the White House. My general impression is often that our policymakers are out of touch with the overall employment picture. They don’t seem to appreciate that being your own boss means that you have a job. More often than not, it means you have a great job.

Enter the National Association for the Self-Employed’s Not So ‘Bunny’ campaign. The NASE is undertaking this public awareness effort to shake up the unfortunate perception that if you are your own boss and work from home, your job is not as valuable as an office or factory job. Not only do the self-employed contribute nearly a trillion dollars to our nation’s economy every year, but their businesses allow them to successfully provide for their families and contribute to their local communities.

The vast majority – 95% – of all small businesses in the United States are either self-employed entrepreneurs or micro-businesses with fewer than 10 employees. There are about 25 million such businesses, which may have a storefront or be run out of a home office. Their small size makes them acutely aware of economic conditions and policy changes.

Though vulnerable to tough economic times, self-employed businesses have grown faster than all other segments of the economy in recent years and are historically a key driver of economic recovery after recession. In fact, business startups reached their highest levels in 14 years during 2009, suggesting that laid-off workers are choosing to join the ranks of the self-employed rather than take their chances in a job market that remains unstable.

With a growing number of Americans embracing entrepreneurialism, Washington should be finding ways to support the self-employed and help them drive the country’s economic recovery. Instead, we see numerous current policy issues with dramatic negative impacts on the self-employed, including:

  • New IRS reporting requirements that will force any business that pays more than $600 per year to a vendor for business services, inventory or property to issue a Form 1099 to that vendor;
  • Continued lack of a standard home office tax deduction that would allow millions of self-employed individuals access to tax relief to which they are entitled; and
  • Exclusion from the small business health care tax credit in the recently passed health reform law if you are self-employed to face skyrocketing health care costs in the years ahead.

If Congress and the Administration do not take action to help America’s smallest businesses, the nation’s job generators might just find themselves sitting at home, out of work and in their slippers.

The NASE’s “bunny slippers” campaign includes members of the organization, including a tax accountant, a graphic designer and a disc jockey. To learn more about the campaign and the NASE’s legislative priorities, please visit: http://www.NASE.org/campaigns/NotSoBunny.

Kristie Arslan is the Executive Director of Legislative Offices for the National Association for the Self-Employed (NASE). The NASE is the nation’s leading resource for the self-employed and micro-businesses, bringing a broad range of benefits to help entrepreneurs succeed and to drive the continued growth of this vital segment of the American economy. The NASE is a 501(c) (6) non-profit organization and provides big-business advantages to hundreds of thousands of micro-businesses across the United States. For more information, visit the association’s website at www.NASE.org.

You Want Me to Do What? Dealing with Customers Who Order Off the Menu

jakeIt is inevitable in every new business. You are working with a good client; they are pleased with your product. You are excited to have the client, and you are being extra careful making sure he or she is happy. The client is pleased with what you are doing so he or she asks if you can do more. It is a compliment, and you are excited; however, now you have a problem. Do you create a new product or service for the client or do you tell the client “no” and possible jeopardize the relationship?

 

Here are a couple of things to remember:

  1. You should not answer now. Your customer knows that you are an intelligent individual. He or she hired you because you are careful, and you pay attention to detail. Your customer wouldn’t expect you to change your product or offer a new service on a whim. He or she wants a quality product and knows that takes time. Unless you market yourself as the “do-it-all assistant,” answering “yes” or “no” at the first mention will actually erode his or her confidence in you. Your customer wants predictability more than anything. Your best response is usually, “I’ll look into it and let you know if we can do that.” Short, simple, and gives you time to make a rational decision.
  2. Repeatability is more important than profit. The mistake that new business owners make is their first question is often, “Will it be profitable?” The real question is, “Can I repeat it for another customer?” You may be able to make an extra $1,000 a month making sure a customer’s lawn is well-landscaped, but you are an IT expert. I know the example is farfetched (though not as farfetched as you think), but your customer is asking you to change your business and create a new product. Unless that new product makes sense for your business, you will probably regret having added it.
  3. Consider the profit. Yes, profit is an important part of the equation. You need to make sure that you can afford to add this new product. Make sure that you have an accurate view of the costs, including the lost opportunity cost. Remember the time that you are spending on this new service is time that you are not spending on your core product. Ordering off the menu is a premium service. It also takes you out of your core domain. Your costs will be higher than you expect, and you are doing the client a favor. Adjust the price accordingly.
  4. Would it be better to refer them to someone in your network? Oftentimes the best response is to introduce your client to someone you trust. If he or she does a good job, you will still get the credit in the eyes of your customer. Many times you can even receive a share of the commissions from the new vendor. Sometimes this commission is more than you could have made anyway. You have the bonus of keeping your business focused, and you will be seen as a go-to contact for both the client and vendor in the future.

The big fear for a new business owner has in this situation is jeopardizing his or hard-earned relationship with the customer by saying, “no.” The reality is you customer is far more likely to jeopardize the relationship by saying, “yes.” You want to be known for being the best at your product or service; not for doing an OK job on anything.

We all have valuable experience to share. In the comments, share your experience with a customer request that you declined or one that you regret accepting.

Jake Hayes is a small business fanatic. He is the founder of Enterprise Launch, a development group for small and emerging business owners. In 2007 he started InSource Executives, a business advisory company and is a business adviser and professional speaker. He can be contacted at Jake@EnterpriseLaunch.com. Follow him on twitter: www.twitter.com/JakeWHayes and www.twitter.com/LaunchUSA.

Does Your Company Culture Inspire Or Inhibit?

corporatecultureIt’s Thursday, which will always bring to mind the phrase, “Therapeutic Thursday.”  Therapeutic Thursday occurred around 3 p.m. every Thursday at my former workplace in the atrium where the entire team, including the CEO and CFO, would gather to listen to the featured local acoustic guitarist/singer of the week while enjoying a libation and snacks.  The CEO brought the idea of  Therapeutic Thursday to life as a way to reward his staff while fostering a socially open environment for team members to get to know one another.

This idea falls in line with Zappos’ philosophy as well.

Delivering Happiness, authored by Tony Hsieh, has got me thinking about company culture and its importance. Hsieh, CEO of Zappos, said in a recent interview with the Huffington Post that, “It’s about giving employees permission and encouraging them to just be themselves … what we’re looking for are peoples whose personal values match our corporate values. They’re just naturally living the brand. Wherever they are whether they’re in the office or off the clock.” Brilliant!

I also love the fact that their company offers a four-week training program where everyone from the lawyer to the accountant spends time handling phone calls from customers. Then at the end of the first week an offer is made to the entire class for compensation for time already put in as well as a $2,000 bonus to quit and leave the company entirely. It’s certainly an ingenious way to weed out the individuals who don’t want to put in the effort to be a part of the team.

In today’s brutal marketplace, it’s important to not only make customers happier but to factor employees’ happiness into the equation. Happy employees = high productivity. It’s that simple.

So how about you? What kind of company culture have you created? How are you combining profits, passion and purpose?

Are You Hiring Youth This Summer?

teenemployeeAt the ripe old age of 12, I began a steady summer career as a baby sitter for three kids. I retained that job throughout the school year on weekends and occasional weeknights until I was 16 years old. I learned early on about discipline, responsibility and accountability.

It’s that time of year again where you may be thinking about adding youth to your small business payroll this summer. Not only will you be giving these individuals an opportunity to learn some valuable life lessons and earn their keep, but you may also want to factor in whether or not you qualify for the work opportunity tax credit for hiring summer youth.

This hiring tax credit is perfect for businesses that hire extra employees between May 1 and September 15 who are at least 16 but not yet 18. However, the employee must have no previous employment with the employer and must live in a federally designated Empowerment Zone, Enterprise Community or Renewal Community.

“Employers are allowed a tax credit equal to 40 percent of qualified first-year wages paid during any year to employees from certain targeted groups. The maximum tax credit per employee is typically $2,400 ($4,800 for certain qualifying veterans and $1,200 for certain qualified summer youth employees),” – according to Toolkit.com - a free resource for small business owners.

You may also consult with YouthRules to find out if you are in compliance with the youth employment conditions of the Fair Labor Standards Act.

We’d like you to share your experiences with us about hiring youth, especially if it’s your first time employing teens. How did you find the employee? What lessons were you able to teach him or her? What did you learn from your very first job?

Thinking About Launching A Ferry Boat Business? Now Is The Time.

opportunityIf you’re thinking about starting a business in 2010, Inc. Magazine provides a springboard for the best industries. Reporters combed and audited data from the Bureau of Labor Statistics and from private research groups to arrive at their interesting list.

Here are the industries tagged as being the most promising industries for starting a business in 2010:

  • Crafts and Vintage Clothes Online - Savvy with making jewelry? Handy with a thread and needle? Consider breaking into this business. Independent merchants have plenty of places in Cyberspace to call home, including eBay and RubyLane.
  • Exam Prep and Tutoring – Share your knowledge while earning profits. A demand is present for expertise in subjects like language and music. Both adults and kids are customers.
  • Environmental Consulting – It ain’t easy being green. Kermit the Frog was on to something. That’s why individuals and businesses are on the hunt for skilled workers to assist them. Greening homes and businesses is customized for independent contractors with the know-how to install environmentally friendly gadgets.
  • Translation Services  – The translation and interpretation services industry is positioned for growth beyond its $2.7 billion market status. The U.S. military and businesses expanding overseas are the primary customers.
  • Fun and Games – Catering to hobbyists and crafters opens up another small business idea in the marketplace. According to Inc., stores that sell toys and games have been outdoing the overall retail industry with growth of 9 percent! So put the toy car down and go sell it!
  • Tea and Healthy Drinks – Concoct a healthy beverage, and you may carve yourself a niche in a growing industry.
  • Self-Storage Leasing – As Americans we love to hang onto stuff – i.e. knick-knacks and dust collectors.  (That’s why shows such as Hoarders have become popular.) With low overhead, you may want to join the ranks of other independent business people to share in the success. (And to serve the hoarders.)
  • Mobile Application Design – Listen up all of you programmers, designers and developers, mobile application design is where it’s at. The introduction of iPad and Android phones have opened up a new frontier. It’s your chance to become a pioneer in a blooming industry!
  • Bakeries – Carbs are back! Hooray! Bagel and pastry shops are growing at 5 percent a year. If you have a recipe your friends and relatives rave about, you might consider setting up shop.
  • Ferryboats – I know, I know. Really? Yep, the Great Lakes and the Pacific Northwest coastal are already flooded with privately run ferry services for commuters and tourists. Ferryboats are indeed making a comeback with the help of new federal spending for fostering the building process.

I bet you are surprised by some of these budding industries. Do you see other potentially prospering businesses for 2010? What kind of business would you consider starting and why?

Claim Your Free Yelp Business Profile

socialnetworkThere is yet another service available online to draw focus to your business that you may not have heard about. Joining the ranks of Twitter and Facebook, Yelp offers a cache of free tools for business owners. And with an opportunity to reach mass consumers, why not maximize additional online presence? According to its website, over 31 million individuals have visited Yelp in March 2010 to assist in making spending decisions. That’s nothing to scoff at.

Here’s the rundown. Yelp offers ways for you to:

  • Communicate with your customers privately and publicly
  • Track how many people take a peek at your business page
  • Add photos, a detailed business description, up-to-date information, history and specialties
  • Announce special offers and upcoming events
  • Recommend other businesses

The first thing you need to do is to claim your free Yelp profile. The folks at Yelp even make it easy for you with an online Howcast that walks you through the process. You will also learn how to use the free tools to not only attract customers but to engage with them as well.

Integrate Yelp into your social marketing strategies to boost consumer involvement and visibility in the marketplace.

Do you have prior experience with using Yelp for business owners? As a small business owner, how do you handle positive reviews and negative reviews for your business?