Inspiration and Information for Starting Your Business

Archive for October, 2010

How Dazzling Are Your Email Campaigns? 3 Steps to Create an Effective Email Campaign

atAs a small business owner, you wear many hats: there’s your day-to-day operations hat, your accountant hat, your public relations hat, your customer service hat and your marketer hat.

Well, today, we’d like you to don your marketer hat – and what a fine hat that is!

You most likely have tried direct mail marketing as a vehicle to spread the word about your business. But whether you’re selling a service or product, one of the most effective and by far the cheapest means for reaching a large audience with just a click of the mouse, is through email marketing campaigns.

There are two primary types of email marketing campaigns: a call-to-action email and an informational email. The latter usually presents information or data from your website that is scannable and digestible.  The former is a targeted, direct-hit email rounding up your audience to perform an action.

There is no one-size-fits-all strategy for email marketing success. However, there are some standard baselines proven to boost the likelihood of success.

Here are three steps to developing an effective email campaign:

  1. Make your email template pop. There are many companies available to help you set up your email template as well as launch the campaign itself. Constant Contact and Infusion Soft are two of BizFilings’ partners who can help execute this process. Think about positioning your most important message above the fold so your audience doesn’t have to scroll down to see the important nuggets. Additionally, make sure your template is branded and contains the same visual, recognizable elements as your website.
  2. Pique curiosity with the right subject line . I know for a fact you have already developed a set of criteria in your mind as to which emails you just don’t even open. I know I don’t open ones that say “Attention Sir”  – well because I’m not a “sir.” When getting ready to fire off your own emails, make sure you abide by your own guidelines. Make sure the subject line contains elements that are as appealing as a newspaper headline.
  3. Ask them to do something. What do you want your audience to do? Do you want them to visit your website? Do you want them to sign up for something? Your call to action should be crystal clear. Keep messages simple. And make sure what you’re asking them to do is a simple process as well. Provide links or contact information as needed to satisfy your call to action.

What entices you personally to open up emails? What other best practices can you share?

Flying Your Freak Flag for Your Business May Prove to be Successful

tacky-sweaterBusiness News Daily recently listed some “bizarre but successful business ideas.”  These clever entrepreneurs brought some crazy ideas to life.

Here are my favorites:

  • How would you like to get paid for wearing companies’ T-shirts and making YouTube videos about the company? Well, that’s exactly what Jason Sadler does. The Jackson, Fla.-based entrepreneur created iwearyourshirt.com. Believe it or not the guy is booked through June 5, 2011, on which day a client will pay $780 for him to wear his or her business’ shirt.
  • Ah yes, tacky holiday sweaters. I’ve already started to see them line the racks of department stores. I just can’t bring myself to buy one. But Denver entrepreneur John Kaplar transformed his passion for tacky holiday sweaters into a credible business. He owns the website Skedouche.com. The site majors in nothing but holiday sweaters and scarves. All the designs of the sweaters are exclusive to the site. The site even touts a Naughty Christmas Sweater line.
  • My birthday is on April 1 – April Fool’s Day. In the spirit of the holiday my mom used to hide my birthday presents. And if that wasn’t evil enough, she would wrap huge boxes with nothing in them but pieces of paper with clues. But I really do love scavenger hunts … and so do these individuals. Jane Lipps and Lisa Jennings run a company called Masters of the Hunt. Founded in 2003, the Florida-based firm is often summoned to travel worldwide to mastermind events. According to Business News Daily, Jennings said, “The most interesting event we’ve done to date was an Amazing Chase for 2,500 people who did a ‘training at sea’ for their company. Guests combed the ship solving clues, which implemented some training information, and they also competed in fun challenges, such as having to do a Staying Alive dance routine, rewriting the lyrics to a popular song to reflect a company theme and singing it karaoke-style on stage, climbing the on-board rock wall to get a piece of training, info, etc.” Wow! They put my mom to shame.

What kind of out-of-the-box product or service does your company offer?

5 Reasons Mompreneurs Should Consider Incorporation

mompreneurLara Galloway, The Mom Biz Coach, recently tapped into the expertise of BizFilings General Manager Karen Kobelski. Kobelski, a mother of twin girls herself, explains how an online incorporation service provider can help mompreneurs protect their company.

“According to a Simmons National Consumer Study, there are almost 4 million moms who own their own business and 1.5 million moms who own their own business and who work from home,” Kobelski said. “Mompreneurs are on the rise and have been for the past decade.”

 Here are five reasons why mompreneurs should consider incorporation:

  1. Incorporating creates a layer of liability protection between your personal assets and the risks of the business. It would be a shame for you to lose your house or 401K should anything go awry on the business front.
  2. Incorporating establishes credibility with potential customers. Incorporation lends credibility to a business. You are demonstrating a formal commitment to the business in the eyes of vendors, employees, partners and of course, customers.
  3. Incorporating allows you to obtain financing for you business. Limitations are often imposed by banks when it comes to lending. Many will only lend to incorporated businesses. Having a formal business structure in place also makes it easier for angel investors to invest in your business.
  4. Incorporating holds potential for tax benefits. You may be able to deduct the cost of medical coverage, depending on the type of business structure you choose.
  5. Incorporating doesn’t have to be intimidating. Incorporating is simple, especially with companies like BizFilings, that walk you through the process step-by-step. 

As a mom you possess a natural instinct to protect your family. Incorporation is designed to do just that!

 To learn more about mompreneurs and liability protection, listen in on this segment of the WoMEN Teleseminar Series.

What You Should Always Keep in Mind When Running a Business

customerAs with most consumers, the harsh cold of these economic times has taught us to really noodle over what we want to spend our coins on. Vacation or staycation? Starbucks or instant coffee? You get the picture. And like most of us, you live the picture.

So instead of sitting around bundled up waiting for relief to come, you should be sitting around thinking about someone else.

That’s right.  Your customer.

The key to getting consumers to pry open their wallets today is to really focus on their needs.

The simplest premise but too often forgotten!

Richard Denny, a business-development adviser, is spot on.  He was quoted in The Times Literary Supplement, as saying, “would-be entrepreneurs should make the customer absolutely central to their business idea – something that sounds obvious but which people rarely do. Most people who start businesses do so because they fall in love with a new product or invention. They don’t reverse what to thinking whether a customer would really like it. Would they buy it, what is their interest, how are they going to benefit from it? In every business you must start with the philosophy of being customer-led but sales-driven. People have this belief that good products sell themselves. They don’t. I have never once seen a good product sell itself.”

How do you go above and beyond in pleasing the customer in your small business? What other advice would you give to small business owners mulling over a new idea?

Link in to What Kevin Bacon Started

social-mktgSo you’ve heard, and maybe even played, the Six Degrees of Kevin Bacon – which revolves around the notion that any actor/actress can be linked through his or her film roles to actor Kevin Bacon within just six steps.

On a side note, Kevin Bacon tried a hand at his own game on a Will & Grace episode in which he played himself. He noted that actor Val Kilmer gave him a piece of advice, something like, “Once the stalkers leave, your career is done.” Good advice, by the way. When asked if he had starred in a movie with Kilmer, Kevin Bacon responded that he hadn’t but added that Kilmer was in Top Gun with Tom Cruise and Tom Cruise and he were in A Few Good Men together. So there you have it.

Really, today’s blog post is not all about Kevin Bacon. It’s about today’s social marketing age lending itself to a new twist on what Kevin Bacon started.

You as a small business owner have the opportunity to link in with your circle of trusted colleagues, collaborators, friends and family. Each of them has their own circle as well. These series of concentric circles culminate into a tool for individuals who are looking for a job or for small business owners, like you, looking for customers, potential partners or peers for support and guidance.

Getting started

If you aren’t currently plugged in to this channel, which features over 12.5 million business users, it is definitely time.

  1. If you haven’t already received an invitation from someone in the LinkedIn community, just go to www.linkedin.com. Click on “Join Now.”
  2. Provide your basic profile with your name, email address and password. You’ll also input your personal details and current employment status. As you add more details to your profile, the progress bar on the account page will start to fill up. Including a photo, past and present jobs, obtaining recommendations – all lead to a higher fill rate on the progress meter.
  3. Select how you want to use LinkedIn from the options presented. Check any boxes that apply to you and your business and click “Save Settings.”

Making connections

As the name dictates, the whole purpose of LinkedIn is making connections with coworkers, peers and colleagues.

  1. Import, input or link up an online email account to connect with individuals in your address book.
  2. Search for classmates and former colleagues.

Creating and joining groups

To make some noise in getting your ideal customers, sign up for groups on LinkedIn that help you get in front of your target.

  1. Click on “Groups Directory” to browse featured groups. (You can also navigate for groups by using the “Search” box located on the top right corner.)
  2. Share groups with your own LinkedIn audience to invite your contacts.
  3. Create your own group if there isn’t one available that fits your needs.
  4. Input group owner information, descriptions, etc. The more information you can offer, the better.

Of course, this post has only covered the LinkedIn basics. There are a lot of other tools available for you to use in promoting your small business.

Check out these links for more guidance:

http://www.intuitive.com/blog/getting_started_with_linkedin.html

 http://www.socialmediaexaminer.com/how-to-use-linkedin-for-business-a-lewis-howes-interview/

What have you tried on LinkedIn to help grow your small business?

4 Simple Ways to Save Money for Homepreneurs

pigIf you think I’m going to recommend dining on ramen noodles and macaroni and cheese for a year, you’re right. Two ways down; two to go!

All kidding aside, sustaining life as a homepreneur certainly has its challenges. But keeping an eye on expenses is something that you can do throughout the different cycles of your business — not just when profits wane. But there are ways to run your business smoothly without sacrificing the polish and professional appearance you worked so hard to build.

  1. Rely on yourself. Isn’t that what an entrepreneur does every day? There are certain things you can still do yourself to save money, including starting your own blog with programs as simple as WordPress or implementing your own social marketing tactics. There are literally millions of resources available online that walk you through the steps of utilizing these tools for your small business.
  2. Hire students. Local colleges serve as a great resource for cultivating talent for a low cost. Many students may jump at the chance to work for you to gain professional experience as part of an internship program.
  3. Cover your assets. Investing in incorporation will help you save money in the long term. Taking on additional employees, landing a new contract or purchasing new equipment may encourage you to incorporate for that extra padding known as liability protection. A money-saving method some business owners consider in today’s Internet age is using an online incorporation service provider - which is more cost-effective than using an accountant or attorney.
  4. Haggle with vendors. Swap services or products as a creative way to save on costs. If you need a Web designer, is there something you can give in exchange? Could you provide a link to his or her site? Or if you are a writer, could you offer to do some public relations mentions in future blogs or articles?

What other ways would you recommend doing (or eating) to save money?

 

Who is Next in Line for the Family Business?

family-farmPassing the torch of the family business from one generation to the next presents a management challenge. The owner must deal with business, family, tax and estate issues when planning for the succession of both management and ownership.

Any transition must preserve leadership continuity which calls for strategic planning. It’s advisable for the two generations to sit down and define the mission and goals of the business as well as that of the family.

Sometimes the choice of successor is clear. Most family businesses will have one member of the next generation who is more active, qualified and interested in business than his or her siblings. Key employees who are not family members can often be recruited for a transition team. Involving key employees is a good way to retain them, and retaining them is essential for continuity and credibility in dealing with outside sources such as banks and suppliers.

In any case, a transition plan or timetable should be roughed out initially to assure continuity of management and should be reevaluated periodically to see if goals are being achieved. The transfer of power can be seamless and subtle if good communications and careful planning are practiced by all parties to the transition.

Much depends on the unique personalities involved and their past histories. But even the best of family and business situations can be brought low by lack of planning in this most delicate of transitions.

So plan early, revisit the plan often, and communicate at every turn so a great family asset can remain so well into the future.

Check out BizFilings for other helpful hints in managing your small business.

The Top 6 Advantages to Outsourcing Your Payroll

Terri-TennantWith the current challenges facing small businesses, business owners are looking to streamline processes and focus their efforts on the tasks that will have the most positive impact on the bottom line. Outsourcing payroll is an excellent alternative to in-house payroll processing for today’s small businesses. While there are many reasons business owners choose to outsource payroll, here we’ve identified the top six advantages:

  1. Reduce costs. When comparing the cost of an outsourced payroll provider to your in-house payroll expenses, consider the amount of time you and your employees spend on payroll-related activities. And don’t forget expenses such as the cost of printing checks, computer software, training and support. Outsourcing your payroll functions will most likely save you money because your payroll provider will handle all of these things for you. Many professional payroll providers offer packages for small employers starting as low as $50 per month.
  2. Reduce workload. Payroll can be a time-consuming headache for many small businesses. Keeping track of benefit accruals, garnishments, new hires and terminations as well as federal and state regulation changes can be daunting tasks. Each year significant amounts of time are spent preparing W2s and 1099s, and ensuring that they are sent out on time. Outsourcing payroll allows employers to concentrate on their core business and frees up the business owner, human resources or accounting personnel to work more on strategic tasks.
  3. Avoid IRS penalties. Penalties for errors, omissions or late payroll tax filings can be very costly. Many outsourced payroll providers will calculate payroll taxes, manage filings and payments and will assume the cost of penalties due to incorrect calculations or late payments so long as you provide the necessary information and funds on time. Keeping abreast of state, federal, local and industry-specific regulation changes can be at best a real challenge. A reputable outsourced payroll provider has a staff dedicated to keeping up to date on all of the changes that could affect your payroll, ensuring that you stay in compliance.
  4. Increase reliability. Payroll companies have a full staff on hand to process payroll. This is a huge advantage for small businesses because the payroll expertise does not leave if your employee does and issues such as holidays, vacations and illnesses become a thing of the past.
  5. Expand payment methods. In addition to printing and shipping checks directly to your door, most payroll companies also offer the convenience and security of direct deposit services. Because pay is deposited directly into your employees’ accounts, having to put a stop payment on a lost paycheck and reissue it becomes a thing of the past. Many payroll providers also offer a paycard service for unbanked employees, usually at little or no cost to the employer.
  6. Eliminate payroll pain and worry. With the help of a professional payroll service provider, the hassle and pain often associated with processing payroll is gone! You provide the basic information, and your payroll company takes care of the rest. And with guarantees of error-free payroll and tax filings and payments, you can eliminate the worry that many experience when it comes to paying employees and taxes correctly and on time.

About the author

Terri Tennant is the director of business development for CompuPay Inc., the fourth largest payroll provider in the United States. Since 1980, CompuPay has worked with businesses with one to over 5000 employees to streamline their business processes, improve productivity and save money through their offerings of easy, flexible payroll solutions.

7 Inexpensive Ways to Show Your Employees You Care

incentive-programNow that we’ve armed you with 10 things you should know when hiring your first employee, it’s time to educate you on how to keep these employees … and keep them happy!

Don’t get me wrong; in today’s volatile job market, employees certainly do appreciate the traditional incentives of bonuses, paid holidays and other formal employee benefits afforded to them. However, these do not always guarantee elevated employee or team performance.

As Small Business Trends notes, “studies have proved that ’soft’ benefits, such as employee incentive programs, are directly responsible for driving increased efficiencies and productivity among employees.”

Some examples of soft benefits that I’ve experienced in my day are monthly employee lunches, Therapeutic Thursdays (downtime for employees every Thursday to mingle and enjoy snacks and music), flextime, off-site team meetings and Employee of the Month programs.

So ’soft’ touches do not have to empty your bank account.

Here are seven inexpensive employee incentives to show your employees you care:

  1. Put on an event for no reason. Therapeutic Thursdays falls into this category. You could also try a “Favorite Sports Team Day” theme or “Most Unusual Hat Day.” Pick a day each month or even quarterly to celebrate something. Ordering a few pizzas on the company’s tab during these special events serves as a nice pick-me-up for employees.
  2. Introduce flextime. Unchain employees from their cubicle desks by allowing flextime options. Although flextime doesn’t work for all businesses or all employees, it is a great way to draw and keep high-performing employees. Setting guidelines, determining who is eligible for flextime and monitoring the program are all part of the success of flextime.
  3. Create a contest. The contest could be sales-focused or the contest could be something as simple and fun as guessing how many jellybeans are in a jar. Encourage employees’ involvement and reward them with a small prize for participation.
  4. Honor small achievements. Small tokens of appreciation go a long way. Try giving movie tickets or a small gift card as gestures for exceeding goals or helping a colleague.
  5. Offer discounts. Your employees can be your biggest cheerleaders for your small business. Offer your employees discounts on the service or product you sell. You’re offering them a perk and a way to appreciate what you do at the same time.
  6. Provide employees corporate memberships. Promote employee well-being with discounted gym memberships. You may want to offer your employees access to an executive hotel suite. Whatever you decide, make sure you poll your employees to see what incentive membership would be most appealing to the majority.
  7. Have employees recognize each other. I liked the Employee of the Month program developed at one particular company I worked for because you had to nominate someone else within the organization. The nomination process included an explanation of why you felt he or she deserved to be recognized for this award. The award was a reserved parking space in the underground garage for a month - especially appreciated in winter – as well as a choice of $100 gift card from three retailers.

Showing your employees some well-deserved gratitude from time to time can positively impact their productivity. Even the most basic employee incentive ideas prove to be just as effective as other expensive options to show you care.

What incentive programs have worked for your small business?

Related Links
How to Reward Your Employees When You Can’t Offer Them a Raise

How Will Obama’s Small Business Act Affect You?

moneyThe Small Business Jobs Act of 2010, signed into law by President Obama on Sept. 27, contains several provisions that take effect this year – intended to immediately benefit entrepreneurs and small businesses. If you’re thinking of expanding or starting a business, now is the time to do it.

Below are some of the major provisions of the bill and what they could mean for small business owners:

  • Community banks will receive $30 billion to encourage small business lending.

(Since large banks haven’t significantly loosened up on lending (they say the demand for loans simply isn’t there), this provision could stimulate lending to small businesses turned down by big banks and other lenders.)

  • SBA loan limits permanently rise from $2 million to $5 million for 7(a) loans and from $4 million to $5.5 million for 504 loans. Also permanently increases SBA microloans from $30,000 to $50,000. Temporarily increases maximum SBA Express loans from $350,000 to $1 million. Intended to give small businesses working capital to expand, and hopefully, start hiring again.
  • No taxes on capital gains for angel and venture capital investors on small business investments. This is a temporary measure that applies for the rest of 2010. The idea is to encourage investment in small business immediately. If the investments are held for five years, the investors will be 100% exempt from capital gains taxes.
  • Tax deductions of up to $500,000 for small businesses that purchase new business equipment. The deduction applies to 2010 and 2011 taxes. Previously, businesses would have been able to write off up to $250,000 in 2010 and only $25,000 in 2011. This makes it attractive for businesses to invest in their growth now, in the hopes that will immediately stimulate economic growth.
  • Write off of up to $10,000 of start-up expenses for new businesses. A temporary measure that increases write-offs from $5,000 to $10,000 on 2010 taxes.
  • Self-employed individuals can deduct 100% of their health-care costs on their 2010 taxes for themselves and their families.
  • Landlords must fill out 1099 tax forms for major contractors. This provision is considered a major downside of the bill that will create more paperwork for some business owners. The measure is permanent, and there is no set expiration date.

About the author

Founded in 2006, Biz2Credit, is an online small business platform that creates access to a competitive environment of lenders to empower the entrepreneur. The online platform matches entrepreneurs with credit solutions based on their business profile and preferences in a safe and price transparent environment. Biz2Credit has a patented technology, which is used by over 100 major banks in the United States and by credit rating agencies like Dun & Bradstreet. Biz2Credit was ranked among 100 top emerging companies in the United States by KPMG and Stanford University in 2008, as well as the No. 1 financing resource by Entrepreneur magazine in the fall of 2009. With over $300 million in funding and over 25,000 SMB users in the United States, Biz2Credit is the market leader in this space. Have more questions? Please email at info@biz2credit.com.