Inspiration and Information for Starting Your Business

Archive for May, 2011

Small Business Credit Demand Expected to Rise in Coming Months

Many analysts have pointed to community banks’ lack of interest in tapping the national Small Business Lending Fund as indicative of the overall state of the credit market, with lending stalled due more so to weak demand than tighter policies.

But as companies emerge from the recession and seek to expand their operations through hiring, marketing and equipment investment, the demand for credit is expected to grow as well.

As Maria Coyne, executive vice president of business banking for the Cleveland-based KeyBank, recently explained to Entrepreneur magazine, small firms are actually borrowing to afford additions to their payroll.

“[Small businesses are] also taking advantage of existing opportunities,” Coyne told Entrepreneur. “Perhaps they’ve explored other ways to sell their products or services or expand into new markets and now they need to borrow to bolster their inventories. Maybe they’re taking advantage of existing tax credits to purchase heavy equipment that can help a company be more efficient.”

But underlying these market trends is consumer activity, which is often seen as the principle driver of sales, hiring and investment. With the most recent Thomson Reuters/University of Michigan Consumer Sentiment Index showing a three-month high in May, analysts may anticipate credit market growth in coming months.

Businesses Need to Consider States’ Regulatory Frameworks

Entrepreneurs forming a company in California are likely experts on the state’s myriad regulatory hurdles and burdensome tax structures. The web of red tape is such that a recent Small Business California study found 21 percent of small business owners in the state do not expect to be operating in the state three years from now.

While legislators in the Golden State have begun taking steps to make their state more friendly for businesses, Texas may be becoming the country’s new hub of business innovation.

“What’s driving the business exodus from California and the job growth in Texas? Business owners and analysts boil the problem – or the solution = down to one word: government,” writes Jackie Hicken for Deseret News.

Texas has no statewide property or income tax and a cultural aversion to taxes. These conditions have helped the state emerge strongly from the recession and boast a below average unemployment rate. Standard & Poor’s has even pointed to the Lone Star State as likely to recover quickest from the downturn.

But for all the differences, small businesses and entrepreneurs should weigh what sort of environment they are looking for, study up on their target locations and determine what area is best for them.

Small Business Smarts: The Benefits of Starting an Internship Program

http://www.bizfilings.com/blog/wp-content/uploads/2011/05/Opportunity-iStock_000009642059Small.jpgEverybody knows that internships are a fantastic opportunity for students to learn, grow and get their foot in the door — especially in today’s competitive job market. But have you ever thought about the benefits a small business enjoys by hiring interns?

I don’t mean hiring an intern for coffee runs, packing boxes or sweeping the floor. I’m talking about hiring interns that are studying to become experts in the same field as your business. These soon-to-be professionals can offer you fresh ideas, renewed vitality and the opportunity to run your business on a larger scale then you do now.

Some businesses fail to see the immense potential in utilizing an intern as part of the team. But if you’re prepared to be a mentor, and take the time to train your interns well, you just might find yourself with a multitude of benefits. According to Internships.com, these include:

  • Connecting with future employees
  • Test-driving the talent before you hire them
  • Increasing productivity for managers, employees
    and your business as a whole
  • Low expense with high-return potential
  • Supporting students as they prepare to enter the workforce
  • Giving back to the community

There’s also another benefit that may not be as easy to see: improved reputation.

Think about how your company will stand out in the marketplace when your interns, employees and managers start telling people what a positive impact your company is making on our youth. And how you’re supporting your staff by giving them the help they need.

What better way to increase your bottom line, than by helping others in the process?

Need more information on how to get started? Here are 12 steps to setting up an intern program.

May your business always experience abundance, growth and prosperity …

Related Links
- No-cost Staffing Options
- When is an Intern an Employee?

Marketing Budgets to Rise in Coming Months

Key economic indicators have been something of a mixed bag in recent weeks, with strong showings of private sector jobs gains marred by higher unemployment, or greater consumer confidence muddled by rising commodity prices.

However, one thing seems to be clear, businesses – both large and small – are moving to increase their marketing budgets. A recent FedEx survey observed that 55 percent of small firms are planning to invest in new marketing strategies this year, compared to 42 percent last year.

More recently, New York-based business services firm Access Markets International Partners found total small business marketing budgets in the U.S. are expected to grow by 4 percent next year. Specifically, the report noted that total marketing spend in the sector will reach $36 billion in 2012.

Perhaps surprisingly, print is expected to lead the trend, likely due to the fact that it is a more expensive investment than search engine marketing or social media, the latter of which was projected to grow by 35 percent next year.

“Much of small business online marketing behavior is reflective of what they are accustomed to doing offline,” said Jacqueline Atkinson, research manager at AMI. “For instance, instead of printed directories, many U.S. SBs are now buying listings in online directories – while the source is new, the strategy is the same.”

“Internet advertisers, who offer a departure from traditional models, will have to do a lot of  hand holding to capture a greater proportion of U.S. SB online spending,” Atkinson added.

The AMI report compares to another recent study by Worldcom Public Relations Group, which found more than half – 54 percent – of surveyed companies plan to increase spending on social media this year. Eighty-three percent of companies currently use social media to communicate with target audiences, and 89 percent believe the channel will become valuable over the next year.

“Digital communities are an integral part of any B2B marketing strategy,” said Cortney Rhoads Stapleton, chair of the Worldcom B2B Practice Group. “The survey shows that nearly all companies recognize the importance of social media, but many are still unsure how to use the medium to humanize their brand.”

Despite indications of an improving marketing sector, such trends usually follow consumer sentiment, as promoting a brand becomes less important if consumers are unwilling to spend. With high energy and food prices, it remains to be seen how marketers will choose to reach a more frugal and recession-weary customer base.

Grow Your Small Business, Part 4: Overcoming Obstacles

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Imagine for a moment that you’re a world-class athlete who’s qualified for the Olympic Hurdles event. The race is moments away, and you’ve done everything you can to prepare. The start gun sounds, and you’re off. As you approach the first hurdle, what do you do? Do you wait for somebody to move it so you can pass? Do you give up and walk away? Of course not — you jump the hurdle. You also know there are more to come.

On occasion, obstacles arise that get in the way of accomplishing our goals. Sometimes they’re external, but they can also come from within. If we can accept them as part of the process, and expect that they’ll occasionally occur, then they won’t loom so large.

Like the Olympic athlete, preparation is the key. But the question is, how do we prepare for obstacles before they arise? Let’s examine a handful of “problem busters,” that can help us do just that …

Learn to Respond Instead of Reacting
When an obstacle rears its head, business owners (as well as people in general) are often quick to react. The problem is that a knee-jerk reaction can be based in emotion. And, it doesn’t allow us any time to examine the problem to find out why it occurred in the first place. When we react to an obstacle, it’s in control — not us. Responding is a more effective way to deal with a problem. It puts us in control, and gives us time to think about solutions, and how to avoid the problem in the future. As we build solid solutions, we’re actually improving our business! We’ve turned an obstacle into an opportunity to improve and grow.

Positive Input
We need to consistently nourish our minds, and the minds of our employees if we’re a business owner, with positive influences. Whether it’s bringing in a motivational speaker, reading an inspiring book or listening to audio programs that help us improve ourselves — the more positive input we receive, the more positive we will be. And when we’re positive minded, we’re much more likely to see solutions to problems because our perception of the situation will be totally different. Think of a positive thought as something that lifts you up and gives you a better view, while a negative thought weighs you down to the ground. Even something as simple as e-mailing everyone a joke-of-the-day can transform an office.

Have a Flexible Plan
Sometimes plans need adjusting. Remaining flexible while staying focused on our goals keeps us moving in the right direction even in the face of obstacles. If you were driving somewhere and one of your tires went flat, what would you do? Yell at the tire for messing up your plans and do nothing? Well, you might be tempted to yell at the tire, but the point is that you’re not just going to forget about your destination. You would put on the spare tire, call a cab or walk. In other words, you’d be flexible in how you reached your destination.

Long-term Vision
Taking the long view on where we want to guide your business makes the occasional flat tire less devastating. In the first three parts of this series we discussed how to do this by discovering, defining and setting our goals. Developing long-term goals helps keep us on track and focused.

Feel free to share any comments or stories about obstacles your business has overcome.

May your business always experience abundance, growth and prosperity …

Related Links
- What Are Your Goals?
- Personal Goals
- How to Quantify Your Goals

Marketing and SEO Tips For an Improving Economy

Even before the step of incorporating a business, entrepreneurs are tasked with developing effective promotional strategies to spread awareness of their brand and generate their first wave of customers.

But as a company begins to grow, it is easy to assume that your initial marketing strategies will continue to work. The reality is that marketing must evolve alongside a business, adapting to changing consumer sentiment, market conditions and services offered by the business itself.

Today’s business environment poses an even greater challenge, as consumer activity and business confidence is expected to improve markedly over the coming year. As it does, businesses need to adopt marketing strategies that will mirror spikes in overall activity.

One place to start is with your company’s website and web presence – specifically, search engine optimization.

“I know that writing content is a distraction from an already hard and full day’s work,” writes David Mercer for Business Insider. “However, online content is an investment in your business’ present and future marketing, and something that will start working for you as your online presence grows.”

But be sure to forge integrated campaigns that incorporate media from a variety of channels, as such a strategy will maximize brand exposure and also evoke a degree of professionalism.

Small Businesses Still Prefer Bank Capital Over Alternatives

Last Friday marked the conclusion of National Small Business Week, wherein business leaders and government figures took efforts to champion the role of small companies in promoting job growth, entrepreneurship, innovation and general economic prosperity.

A favorite figure thrown around by the U.S. Small Business Administration, which sponsored last week’s activities, is that small firms contributed nearly two-thirds of all jobs created within the past 15 years. The sector also currently employs nearly half of all private workers.

“From the family businesses that anchor Main Street to the high-tech startups that keep America on the cutting edge, small businesses are the backbone of our economy and the cornerstones of America’s promise,” said President Barack Obama at a commencement ceremony in Washington, D.C.

“Throughout our economic recovery, persevering small businesses have helped put our country back on track,” he added.

However, the celebration of small firms belies a number of deep-rooted challenges – namely that of access to financing opportunities.

The Capital Access Network released its latest Small Business Barometer this week, shedding light on how small businesses are obtaining working capital and their preferred methods of doing so.

Banks remain the most sought after source of financing, with 43 percent of small businesses claiming banks to be most desirable. But interestingly enough, only 34 percent of respondents reported turning to them as their first choice. Alternative providers and credit were cited as first choices nearly as much as banks.

“Small businesses must be vigilant in exploring alternative finance options,” said Glenn Goldman, CEO of CAN. “While traditional bank loans may be preferred, they may not be the most available or best option for Main Street businesses. New products and features are making their way into the marketplace and are often a better fit and easier to access.”

However, the study does little to settle the question of how much small businesses are affected by the credit crunch. Nearly a quarter of respondents reported that they have been rejected by banks for loan or credit card applications, but with other groups such as the National Federation of Independent Business stubbornly maintaining that over 90 percent of small businesses are meeting their credit needs, those figures do little to suggest otherwise.

At the end of the day, entrepreneurs forming a company are likely to face varying credit conditions that depend on location, industry and outlook.

Grow Your Small Business, Part 3: Setting Your Goals

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Now that we’ve discovered and clearly defined our goals, the next step is breaking them down into manageable steps so we can accomplish them.

Keeping it “Bite-sized”
Why manageable steps? Because creating steps that are too big can easily lead to frustration and a desire to quit. Developing a plan of action that each of us can handle is key.

Notice that I didn’t mention creating a plan that we’re “comfortable with,” because remaining in our comfort zone rarely empowers us to fulfill our potential. A plan that we can handle may not be comfortable, but it will be doable.

It’s important to remember that everybody’s different. Understanding and respecting what works for us, instead of comparing ourselves to others, leads to successful goal accomplishment. Nobody (at least nobody in their right mind) eats an entire pizza in one bite. We all eat pizza by the slice, one bite at a time. But everybody takes different sized bites.

Let’s Get Practical
So, how can we create a step-by-step plan of action that works for us?

Like a fingerprint, no two businesses will have the same exact plan. Thankfully, there is a process we can all follow to help create a plan of our own. To follow is Zig Ziglar’s advice on setting goal steps. Mr. Ziglar is an expert on goals, and this process has worked for thousands of people. In fact, much of it dates back to a book by Napoleon Hill, Think and Grow Rich, published in 1937.

To set a successful, step-by-step plan of action, you’ll need to:

1. Identify EXACTLY what you desire
2. Spell out exactly why you’d like to reach these goals
3. List the obstacles you need to overcome in order to get there
4. Identify the people, groups and organizations you need to work with to get there
5. Identify what you need to know (learn) in order to reach these goals
6. Develop a plan of action
7. Set a date on it. When do you expect to get there?
8. Write it all down!

A Note on Setting a Date
I have been setting goals for a long time. But there was a time when I didn’t set actual dates on my long-term goals. Why? Because I was afraid I might not accomplish them by the deadline. I figured they’d get done as soon as I could get them done. What I didn’t realize was this: in not setting a date, I was essentially setting myself up to fail.

Let’s take one of your long-term goals as an example. It’s a goal you repeat to yourself every day when you wake up in the morning, and every night before you go to bed. “Five years from now. I will (insert your goal here).” Even though you’re constantly repeating this goal to yourself, the deadline never gets closer. Because of the language used, your 5-year goal is always going to be five years away. In contrast, if you replace “five years from now,” with “by May 20th, 2016,” each day you move closer to your deadline. And as we all know — when a deadline gets close, we get moving! Without the pressure of a specific due date, there’s no drive to get it done.

Remaining Flexible
Once we’ve created a manageable plan, there’s a good chance it will need adjusting. This is a healthy part of the process. As we complete steps and move closer to accomplishing our goal, we sometimes find that our original course is not leading us to the right destination. As we move along and things clarify, we sometimes find that part of a plan simply does not work. This is NOT to be considered failure. It is a mini-success because with the adjustment in our plan we align ourselves more closely with the end goal.

Part 4 of this series examines how to overcome obstacles that arise along the way.

Until then remember: if each step is manageable, your goal is attainable.

Thanks for visiting!

Related Links
- Ziglar Pure and Simple
- What Are Your Goals?
- Discovering Your Goals
- Clearly Defining Your Goals

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Trends in Technology and Small Business


The world is advancing at a rapid pace, with new technologies and web-based innovations blossoming at a seemingly constant pace.

For example, a survey released this week by Constant Contact found 73 percent of small businesses are currently using social media in their marketing efforts. Additionally, of those not engaged in the medium, 62 percent plan to join within the coming year, and 81 percent not currently using social media expect to increase their efforts this year.

But that’s just social media. Consider quick response codes – another recent marketing innovation. A report released earlier this year by Mobio found QR code scanning skyrocketed by as much as 1,200 percent throughout the second half of 2010.

Other recent trends in business promotions show mobile technology, search engine marketing and cloud computing to be taking off. Forrester Research recently projected that the cloud computing industry is expected to reach a market value of $241 billion in 2020, compared to $41 billion this year.

However, when it comes to growth projections, it is important to take everything with a grain of salt, especially in regard to predictions about technology – a traditionally unpredictable and volatile marketplace.

“It’s always risky to predict such things so far in advance, of course,” writes Jennifer Valentino-DeVries for the Wall Street Journal. “Attempts to estimate the potential value of cloud computing vary: Another firm, Gartner, projected that it will have revenue of $148.8 billion by 2014, higher than Forrester’s forecast of $118.7 billion for the same year.”

Nonetheless, it is important that businesses understand the current value of today’s technologies – whatever they may be.

Take a survey released this week by Vu TelePresence. According to the report, 55.2 percent of small businesses have or plan to invest in technology this year. An additional 96.4 percent of respondents claimed it is important to equip new devices and innovations for operational and competitive purposes.

“To be successful as a small business, entrepreneurs need to find new ways to differentiate themselves by creating a deeper platform for customer engagement,” said Larry Shulman, chief executive officer of LMS Technical Services.

When forming a company, it is important to have some sort of technology investment plan. While one should not break their budget investing in each and every new device, it is important to reflect on what could help and what is just unnecessary.

Factory Activity Bodes Well for Overall Economy

Forming a company in the U.S. manufacturing sector has not been a simple task over the past few years, as factory jobs continue to ship overseas. However, a report released Tuesday by the Institute for Supply Management shows revenues in the industry are indeed improving.

Specifically, ISM projects that manufacturing revenues will grow by 7.5 percent this year despite continued fluctuations in the jobs market. This is welcome news as the U.S. manufacturing sector employs one in six private workers.

“Much of manufacturing has emerged from the economic downturn and is experiencing significant growth. Capacity utilization is back to typical levels and manufacturers are significantly investing in their business,” said Norbert Ore, chair of the institute’s manufacturing business survey committee.

Additionally, non-manufacturing revenues are projected to rise by 2.1 percent, compared to a mere 0.2 percent observed in 2010. 

The survey points to a degree of resilience in the U.S. economy, even as consumer activity and employment remain stubbornly slow to improve. But as trends continue to rise, entrepreneurs need to consider how their startups will be impacted by increasingly complex supply chains, spending and financing concerns.