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Clean Technology Business Competition from Cleantech

http://www.bizfilings.com/blog/wp-content/uploads/2011/06/Green-Light-Bulb-iStock_000009200146Small.jpgDo you have a fantastic clean technology idea? Cleantech wants to hear about it. They’re running the world’s largest clean technology business competition and they’re looking for the best clean technology ideas from around the world.

Just share your idea, and you could win a prize package of services worth $100,000 to help you start a business and make your idea a reality! To enter, visit the Cleantech Open contest page.

If you win the National Competition for your country, you’ll become a Global Ideas finalist at the annual Cleantech Open Awards Gala on November 10, 2011 in San Francisco.

During the awards gala, you’ll be given the chance to present your idea in front of a crowd of 2,500 investors, entrepreneurs, sponsoring companies, corporations, members of academia, press and others interested in hearing your ideas and getting involved.

The crowd will then vote via text message to decide the “People’s Choice,” and the winner will receive $100,000 in marketing support, legal advising, conferencing services and more to help launch their business!

Clean technology categories include: Air water and waste, energy efficiency, renewable energy, green building, smart power, green grid, energy storage, and transportation.

For more information on categories, eligibility and funding limits, check out the Eligibility and Rules page.

The contest deadline is September 12, 2011.

Good luck!

Biofuel Conversion Could Save Small Business Owners Money, Help the Environment

Incorporating a business and then successfully running that business requires keeping costs to a minimum. Generally, small business owners have only themselves to rely on in order to ensure this but the American Small Business Travelers Alliance is now contributing to the cause.

On the heels of a study conducted by Yale University, which found a weed-like plant that can be converted to jet fuel and eliminate 60 percent of harmful emissions while also cutting fuel costs, the ASBTA is urging biofuel conversion in order to save small businesses money.

“Public and private sector experts agree that small business success in creating jobs despite critical economic challenges is an essential factor in stabilizing the nation’s economy,” said Chuck Sharp, president of the ASBTA. “Skyrocketing costs of air travel are a major hurdle but, fortunately, there is light at the end of the tunnel.”

According to the Department of Energy’s website, biofuel conversion is a complex process which involves the conversion of biomass solids into the gaseous biofuel.

California and the Global Green Energy Economy

Entrepreneurs forming a company in California are likely familiar with the Golden State’s web of regulatory and tax-related burdens. It has been enough to convince legislators to visit their economic rivals in Texas to seek guidance on how to rejuvenate competition, job creation and market activity in the state.

While their answer was simple – less regulation, less taxes – there is one area that no other state has been able to match: clean energy.

California boasts the most active renewable energy markets in the country, rivaling global leaders like Germany and China. However, the state’s burgeoning green tech sector may be founded on an economically baseless structure: politics.

The state has passed and recently upheld legislation calling upon utilities to receive one-third of their total energy from renewable sources by 2020. While many argue that the incentive will spur demand for clean energy startups, technologies and consulting services, others point to the green sector’s overall lack of economic incentive as evidence of inevitable shortcomings.

The Global Legislators Organization reported this week that the world’s 16 largest economies have all advanced some form of climate change legislation, with the vast majority of the measures progressed within the last year-and a-half, suggesting political action is beginning to take shape, despite the failures of recent climate summits and conferences.

However, many experts question if real change can be achieved through legislation alone. Free market bulls and regulatory proponents alike agree that a tangible economic incentive – a sort of financial methadone – is needed to mitigate the world’s addiction to fossil fuels, especially petroleum.

“But whether green enterprise will become a major economic engine in American society at large – and create myriad new jobs of all kinds that somehow tip society’s balance in favor of ’sustainability’ – remains to be seen,” points out Tim Johnson for the Burlington Free PRess Press.

In the mean time, there are a number of energy alternatives. The U.S. solar industry, for example, grew by more than 100 percent last year and currently employs more than 93,000 private sector workers, according to The Solar Foundation. With unemployment at stubbornly high rates, such installations may also be able to alleviate the problem of stalled job creation.

Whatever the solution, most experts agree it will likely be a comprehensive amalgamation of many different energy technologies.

‘Green’ and How it Relates to Small Business

The term “green” can be infused with various meanings and applied to a wide array of tasks in today’s lexicon, but it almost always refers to environmental considerations.

Clean energy, for example, is one of the most pressing green concerns for businesses, governments and populations alike, as such alternative sources of power serve to lessen the impact on the environment while also promoting energy independence.

Those pressures were even enough to spike global clean energy investment by 30 percent last year, according to Pew Environment Group, providing a key financial incentive for green entrepreneurs incorporating a business.

However, “green” can also apply to energy efficiency, environmental aid programs and even the emerging green marketing sector. According to market research firm Global Industry Analysts, the worldwide “green marketing market” is expected to reach $3.5 trillion by 2017.

“Green marketing initiatives are finding [a] high level of acceptance among businesses with relatively tight marketing budgets,” wrote GIA in a statement. “Internet is one of the most popular media for carrying out marketing of green messages, with print, television, mobile and direct mail methods emerging as other popular approaches.”

More recently, it appears that this marketing strategy is finding a home in the financial services industry, albeit with a caveat.

A survey released this week by research company Mintel found 72 percent of respondents “feel good about working with a financial services firm that invests in companies that are looking at eco-solutions.” However, the report also points out that as companies increasingly tout their green initiatives, consumers are becoming more and more skeptical of their intentions – whether they are pure PR stunts or reflections of genuine environmental concern.”

“Overcoming this cynicism is the key to a successful green marketing campaign that really stands out,” said Susan Menke, vice president and behavioral economist at Mintel. “But the danger lies in promoting green messaging in a way that only feeds this cynicism. In order for a green campaign to be effective, the consumer must feel like the company is truly sincere.”

Accordingly, many consumers would like to see companies, particularly those in the financial sector, not only vocalize their support for green initiatives but also take a stake in such endeavors.

According to the survey, 45 percent of respondents claimed that they would like to see finance companies provide monetary or investment incentives to businesses that are creating new clean energy technologies or promoting innovative environmental policies and practices.

Cleantech Sectors Experiencing Growing Demand

Californians, perhaps more so than residents elsewhere in the country, are familiar with pushes for clean energy and environmental efficiency. But entrepreneurs forming a company in the Golden State are now beginning to see an increasing number of financial incentives for entering the clean energy market.

While the economy is beginning to improve, the recession led many consumers and businesses to seek more efficient energy practices, creating demand for green consulting services. Other analysts hope California’s recent AB 32 law, which pushes the state to acquire one-third of its energy from clean sources by 2020, will help to spur investment in solar or wind power.

However, the term “cleantech” also refers to other green technologies such as new recycling devices and nanotechnology research, suggesting the market’s range of opportunities are only expanding as these events and legislative actions unfold.

“There’s great opportunity for entrepreneurs interested in developing technologies, systems and services that improve energy efficiency,” writes Jason Daley for Entrepreneur magazine, “like improved windows and insulation and more efficient heating, cooling and water heating; as well as energy use, like LED light bulbs.”

Creating Greener Mailing Practices

Green tech entrepreneurs forming an LLC in the U.S. are in one of the best markets for clean energy investment. However, a Pew Environment Group study released this week shows the U.S. has fallen to third place for green energy investment, behind Germany (No. 2) and China (No. 1).

Even so, the findings show the increasing value markets are placing on clean energy. But despite investment in clean technologies, everyday green practices are, for the most part, something to be desired.

According to research firm Melissa Data, American companies waste 300 million pounds of paper each year – the equivalent of 6 million trees – on undeliverable-as-addressed (UAA) mail. Consequently, the Post Office spends more than $2 billion annually to process the mail.

This is one example of waste that can easily be avoided – but not without the business community’s willingness. While curbing UAA mail is certainly a green initiative, there is a also a tremendous financial advantage involved.

“It’s also a common sense business initiative that will save both the USPS and mailers a tremendous amount of money – money better spent on job creation, product development and effective marketing,” ZD Net quotes Greg Brown of Melissa Data as writing.

Finding Opportunities in the Green Tech Market

As California pushes to enact the nation’s first law that places a cap on greenhouse gas emissions, many entrepreneurs, investors and business owners are moving to find opportunities in the wave of green energy regulations.

But the trend is not limited to Calfornia, as research throughout the world is contributing to new financial opportunities and technological breakthroughs that may help lessen dependence on fossil fuels and foreign oil, and one of the most important innovations is expected to come in the form of automobile fuel efficiency.

“Although the oil and gas shortages in the 1970s failed to squelch the conventional internal combustion engine, the automobile industry is finally getting the message, seeking engineers to think up new automotive power systems, designs and better ways to get around,” writes Sharon King Hoge for Entrepreneur magazine.

Electric and hybrid vehicles are the first step in this direction, but economic incentives to make the switch en masse have yet to be introduced. To do that, a more efficient and effective battery is needed – a task which has already received billions of dollars of both private and public investment.

For green tech entrepreneurs forming a company or selling a product, it’s important to stay attuned to where such investments are being made and why.

Wisconsin based Glass Nickel Pizza Co. has implemented a variety of Eco-friendly devices into its business including delivery vehicles that run on used vegetable oil which the company refers to as their Waste Vegetable Oil (WVO) delivery cars.  An interesting fact The Glass Nickle Co has posted on its site is when Rudolph Diesel patented the diesel engine in 1892 his goal was to create a more efficient engine and originally intended the diesel engine to run on peanut or other vegetable and seed oils.  

There are all sorts of innovative green initiatives small business owners are implementing into their businesses. Do you have an innovative green initiative to share?  We’d love to hear all about it!

Ensuring a Sustainable Supply Chain

As concerns about the environment have mounted in recent years, many companies are finding that adopting green or renewable energy practices are not only socially beneficial, but economically sound as well.

The term “sustainability” is thrown around a lot when it comes to environmentally conscious business practices. However, amid the globalizing economy, the term is beginning to broaden, as sustainable practices reflect a businesses need to forge or modify an economically and socially efficient supply chain.

“The best way to understand the imperativeness of sustainability is to consider the alternative,” Paul Anastas, assistant administrator for the Environmental Protection Agency’s Office of Research and Development, told Inc. magazine. “Too often companies have fallen, or been greatly damaged, because of events that have taken place in other parts of their supply chain, not necessarily things in their traditional sphere of control.”

And as a company grows amid an expanding global economy, it can become increasingly difficult to track the various financial, humanitarian and environmental concerns that run through the supply chain.

The solution is not one thing. Businesses and entrepreneurs forming a company need to do research, cut middle men, reduce shipping distances and a range of other tasks to improve the sustainability of their operations.

Starting a Business in the Emerging Green Energy Market

As prices at the pump once again begin to soar, and new financial or social factors motivate businesses and consumers to rethink their carbon footprints, there is a growing economic incentive to “go green.”

President Barack Obama, for example, has called upon the U.S. to acquire 80 percent of its energy from renewable sources by 2035. The state of California has passed an even more direct measure, requiring state utilities to achieve a third of its power from clean technologies by 2020.

Other states have launched similar campaigns, providing green tech entrepreneurs with new incentives and rising demand to launch a clean energy business.

“From transportation to housing to lighting, energy alternatives and conservation are all the rage,” writes Sharon King Hoge for Entrepreneur magazine. “Although the oil and gas shortages in the 1970s failed to squelch the conventional internal combustion engine, the automobile industry is finally getting the message, seeking engineers to think up new automotive power systems, designs and better ways to get around.”

Meanwhile, new energy technologies such as wind and, in particular, solar are creating new jobs and promoting a new generation of tech-minded inventors, investors and, most importantly, entrepreneurs. While it may take some time for green energy business filings to make a serious impact, the most important element – the economic incentive – is taking hold.

Tips for Entering the Blossoming Green Energy Market

California has introduced legislation that calls for the state to achieve a third of its energy from renewable sources by 2020 – the most ambitious green energy state legislation in the country. However, in his State of the Union address, President Barack Obama called upon the U.S. to achieve 80 percent of its energy from clean sources by 2035.

Adding to recent legislative incentives for launching a green tech startup is a number of consumer trends, as the public grows tired of reliance on foreign or dirty energy sources. Accordingly, the emerging clean energy sector is rife with potential – and competition.

“With ample grant money and tax incentives up for grabs (not to mention imminent new efficiency requirements), businesses and homeowners are turning to an array of businesses – contractors, landscapers, window and door manufacturers – to install changes,” writes Inc. magazine.

Mark Holmes – co-founder of Green Wave Energy in Newport Beach, California – told the source that many green energy ventures face lower startup costs, adding that green energy entrepreneurs forming a company should begin by looking into sales, installation and research and development projects so as to possibly sell to a larger manufacturer.

There are also many large clean tech conglomerates that are acquiring small enterprises with big ideas – especially in California – making for a lucrative green business sales market.