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Study Finds Link Between Employee Satisfaction and Environmental Awareness

One might expect that employee morale is intricately linked to the financial performance of a company. But new research suggests there is no such link and that, quite surprisingly, employee satisfaction stems from an entirely different area: environmental conscience.

A study by the University of Massachusetts Dartmouth published this week in the journal Interdisciplinary Environmental Review found employees are more likely to be happy with their job if their company is considered to be environmentally friendly.

“The results of our study confirm our first hypothesis by revealing that there is a significant positive relationship between perceived environmental performance and employee satisfaction,” wrote researchers Cassandra Wilson and Adam Sulkowski. “One can say with 99.9 percent confidence that the relationship exists as hypothesized.”

The study was conducted among 113 companies from the S&P 250, representing an array of sizes, industries and services.

Perhaps even more surprising is that the study found no connection between employee happiness and financial performance.

For entrepreneurs forming a corporation, the study may offer valuable insight for hiring practices as well as a point to consider when forging new company policies and operational procedures.

We established a BizFilings green committee a few years ago and have been continually adding new ways to reduce our carbon footprint even since – from smaller things such as copying and printing on both sides of the paper and eliminating disposable cups – to larger energy saving initiatives. One of our favorite projects is our Adopt a Highway program. We’ve uncovered a number of interesting things over the years!

We’d love to add to our list. What are some of the programs and changes you have implemented in your business to reduce your impact on the environment?

California Seeks to Boost Economy with Green Energy Incentives

Leaders in the California state legislature are pushing to bring back a green energy initiative that advocates argue will stimulate the state’s small business sector and help alleviate its astronomical budget deficit.

Assembly Speaker John Perez and Senate President pro Tempore Darrell Steinberg introduced the Clean Energy Jobs Initiative last week. The bill, if passed, will require state utilities to acquire 33 percent of their energy from renewable sources such as wind, solar and geothermal.

Proponents believe such a measure will generate new green tech startups, spur innovation and entrepreneurship in the sector and create new jobs to operate these ventures. The sponsors also point out that the bill will not worsen the state’s budget crisis.

“Everyone is watching us,” Thomas Steyer, founder of the hedge fund Farallon Capital Management, told the Associated Press. “We’re going to be the test case, and in fact the kinds of policies these legislators are trying to pass are critical for us to be able to get the private sector going, to create the businesses, to create the jobs and to show the country and the world that this can be done.”

Pushes for Renewable Energy Policies Addressed with New Year

The American southwest may turn out to be a hub of green energy innovation and entrepreneurship, as the new year has brought renewed vows on energy policy from the region’s leaders.

In Arizona, newly elected governor Janice Brewer has pledged to develop a solar industry to become “the envy of the world,” according to the Solar Home & Business Journal.

Meanwhile, recently inaugurated California governor Jerry Brown has vowed to continue the state’s push toward a 33 percent renewable energy market by 2020, providing substantial incentives to green tech entrepreneurs forming a corporation in the Golden State.

“As Californians we can be proud that our state leads the rest of the country in our commitment to new forms of energy and energy efficiency,” the governor said in his inaugural address. “I have set a goal of 20,000 megawatts of renewable energy by 2020 and I intend to meet it by the appointments I make and the actions they take.”

However, New Mexico is dealing with a more divided approach toward its renewable energy policy. While the state legislature has been pushing for a cap-and-trade program similar to that of California’s, newly elected governor Susana Martinez has promised to oppose such efforts, asserting the move will harm business growth and job creation.

Tips to Green Up Your Small Business for 2011

Now more than ever, it makes sense to take special care of the planet we’re on.green-business

But what can you as a small business owner do to contribute to this effort on a shoestring budget?

Fortunately, many green practices are just about using what we have more efficiently. Simply put, greater efficiencies translate into reduced costs and an improved bottom line.

You may want to start with your “going green” efforts by taking baby steps heading into the New Year. Once these initial steps prove their economic value, you will be able to polish the process to suit your goals.

To start with, you can aim to do a better job of conserving energy, conserving water resources and recycling waste. If your small business can accommodate one or all of these goals and actually save money in the process, the conditions may be ripe to think about a greener 2011.

The easiest way to get started on a green diet for your business is by analyzing your energy consumption as a source for potential savings. Most small businesses consume more energy than necessary. Reducing your energy bill gives that double benefit you need, conserving not only natural resources but financial resources as well.

U.S. businesses consume energy in a variety of forms: liquid fuels, natural gas, electricity, coal, renewable fuels (solar, wind and ethanol) and nuclear. For most small businesses, electricity tops the list. For others, it’s gasoline. Energy costs of all types have been rising faster than most sectors of the economy.

But there’s good news: new and innovative means for using energy more efficiently and new sources of energy are being developed. The Energy Information Administration estimates that total expenditures on energy across all industries peaked in 2009 and are now coming down rapidly as renewable sources become more popular.

Here are some other tips to to put into practice:

  • Turn off your lights. This can be done at any time of the day when you aren’t using them for 15 minutes or more.
  • Replace the incandescent light bulbs with compact fluorescents. A 25-watt compact fluorescent bulb produces about as much light as a 100-watt conventional bulb but uses only one-fourth of the electricity. And if you’re thinking they are too expensive, you probably haven’t checked lately. It used to take a year or more for compact fluorescents to pay for themselves. Now many pay for themselves in energy savings in the first month. After that, it’s pure profit.
  • Keep blinds open. Reduce the need for artificial light in the winter by keeping the blinds open. Keep them closed on warm days to reduce the load on your cooling system.
  • Set your computer up for naps. Set your computer up to go to sleep automatically during breaks.

These are just simple steps but can indeed save you money. Put these ideas into practice, and then sit down with your power bills after a month or two to see whether it’s been worth  the modest effort.

What other tips would you provide to small business owners, entrepreneurs and individuals looking to start a business focused on green elements?

The Socially Responsible Entrepreneur

greenNot too long ago, terms like, “renewable,” “fair trade,” and “sustainable” were considered the vocabulary of what some would refer to as “granolas,” “tree huggers” or “the far left.” There was a time when the majority of entrepreneurs seemed to be more concerned with making some cold hard cash than with making a difference. That’s not to say business was completely self-centered. The largest percentage of charitable donations has often come from business, and for years many companies have included making a difference in the world as part of their overall mission. Still, the emphasis on making the Earth a better place for all to live, while we build our businesses, has only recently come to the forefront.

These days, you’re almost as likely to hear a CEO speaking of corporate responsibility as financial projections. This shift might have something to do with so many young idealists starting companies. In days past, the most prominent companies were all run by 60-somethings who prided themselves in doing business “the old-fashioned way.” Now, even though the Fortune 500 hasn’t changed all that much, those companies receiving the largest chunk of positive media attention were started by entrepreneurs in their 20s and 30s.

What does it mean to be a socially responsible entrepreneur?

Whatever the reason, social responsibility in business looks like it’s here to stay, and it’s growing fast. But what exactly does it mean to say someone is a socially responsible entrepreneur? The Schwab Foundation for Social Entrepreneurs says social entrepreneurs are, “Those who drive social innovation and transformation in various fields including education, health, environment and enterprise development.” Put another way, a social entrepreneur is someone who takes action to make the world a better place while building his or her business. Does that mean your business has to be all about saving endangered species or providing opportunities to Third World populations?  Not necessarily. Socially responsible entrepreneurs don’t necessarily devote their business to supporting or funding causes. Being a socially responsible entrepreneur is simply doing whatever your business does best, and considering other factors – such as the environment, poverty or social equality – when making business decisions.

3 steps to become a social entrepreneur

  1. Go Green! Whether you’re a home-based entrepreneur or CEO of a large company, there are simple steps you can take to help the environment. The easiest and most obvious is recycling. Nearly every city has some sort of recycling program for your paper, cardboard, glass and metal waste, but you can go a step further. Rather than throwing that draft print job in the recycling bin, why not use it as scratch paper, and then toss it to the recyclers once it’s really used up? Also, consider switching to more energy-efficient light bulbs and buying recycled paper. Remember: any change you make, no matter how small it seems will help to make a difference, and those changes that save energy or reuse materials will save you some money, too!
  2. Give it away. Thinking about replacing an old printer, copier or PC? Don’t just throw it out. If it still works or just needs some TLC, there are definitely organizations  in your community that can use it. Check out the National Cristina Foundation or TechSoup Stock to find out how to donate your electronics to a good cause. Another way to give back is if you have a company with several employees, consider holding a food or clothing drive a couple of times a year. Remember, it’s not just during the holidays when people are in need. Local charities are always happy to take your donations.
  3. Find a cause. As an entrepreneur, you know how important it is to focus on what you’re most passionate about. The same is true when it comes to doing good. Pick a topic within the realm of social responsibility that appeals to you, and concentrate your efforts on making a difference in that area. Of course if the area you choose is saving the whales, you’ll still recycle cardboard, but your primary focus will be on ocean conservation efforts and the charities that support that. If it’s the environment, that might mean reducing your carbon footprint by 30% and going paperless within 12 months. If you heart is pulled toward undernourished children, it might mean donating 5% of your profits to a charity of that kind and sponsoring a city-wide food drive for them every year. When you choose a single cause and do a good job of supporting it, you company becomes linked to that cause, and your customers and potential customers see that. So it’s good for business, as well as good for the world – and the soul.

While we all like making money, finding meaning and fulfillment in our lives is a universal human need that many entrepreneurs hope to satisfy through starting a business. Becoming a socially responsible entrepreneur helps us to do both. When we’re doing what we love, making money, and helping to make the world a better place to live, what more can there be?

About the author

Matthew Toren is co-founder of YoungEntrepreneur.com, one of the largest and fastest growing small business social networking forums for entrepreneurs, and a “must visit” resource for start-up CEOs, founders, aspiring entrepreneurs, mentors and investors worldwide, reaching an audience that very few can match.

How do I “go green” with my business; and do I really want to?

greenbusinessIt’s all the rage to talk about green cities, green businesses, and green policies. It makes sense in the big picture to take care of the planet we’re on. But what does “going green” really mean to the average small business owner?

Let’s start with definitions. “Going green” refers to using the Earth’s resources more efficiently and reducing the negative impact of human activity on the environment and its ecosystems. The mantra “reduce, reuse, recycle” (reduce waste, reuse what you can, and recycle what you can’t) provides a good summary of what a business needs to do to “green up.”

With a few notable exceptions, small business owners were initially slow to embrace the green movement because adopting green technologies was an expensive prospect with very little benefit to the bottom line. If it was all about windmills and solar panels, there might still be little chance of small business taking on even a tinge of green, since few can even consider spending significant sums of money without any prospect of recovering the costs.

But as environmental concerns have increased and the costs of green technologies have decreased, more and more businesses owners have begun adopting green technologies and practices.

Despite frequent gee-whiz coverage of fancy gizmos that convert A into B, or power X with Y, going green is not just about costly conversions. Many green practices are just about using what we have more efficiently. And greater efficiencies translate into reduced costs and an improved bottom line.

Suddenly the small business owner has something to get excited about!

For most small businesses, going green probably means taking small steps initially, which can be supplemented once the first steps prove their economic value. Other factors may play a role in your decisions. For example, if energy costs continue to rise, small businesses may be more motivated to look to green options. If green technologies continue to drop in price, small businesses may be more willing to consider them. If green choices become more widely adopted by the business community, those businesses more averse to risk may be more likely to embrace them. And, of course, weak overall economic conditions tend to motivate all business owners to look for cost-cutting measures, some of which may involve green choices.

Going green means doing a better of job of conserving energy, conserving water resources, and recycling waste. If your business can pursue one or all of these goals and actually save money in the process, it might be time to think about a greener future.

What have you done to “green up” your business? And has it helped you save time and/or money?

The right time to be seeing green

Do you ever wonder if “going green” will take a back seat given the current economy? I do. So I looked into finding the answer to that very question.

Turns out the short answer is “no”. In fact, it might just be the dead opposite. Right now might just be the perfect time to start “seeing green”.

Many of the common sense ideas of going green are the exact same tactics small business owners are taking right now to conserve money and resources. For example, many businesses have had to re-think their expenses and how they go to market by coming up with new ways to design, manufacture, and deliver their goods and/or services.

Several of the solutions cut out steps or items that are non-essential, thus cutting costs. Most of the time, cutting away the non-essentials helps the planet. We are consuming less, thus creating less waste. That’s good for a businesses bottom line too.

Even saving money on utilities can be considered “greening your business”. You might be turning off the lights and the computers a bit more often to save money without even thinking about the good earth karma you’re earning as well.

Businesses that rely on transportation – anything from supply chain logistics to driving to a client meeting – are looking for ways to save on gas and vehicle wear and tear. By rethinking the commute or sourcing more locally a business again is double-dipping into the savings and greening combo.

All these steps may very well be unintentionally benefitting mother earth, but there is no indication that there will be some massive regression back to the overly expensive and consumptive processes used prior to the recession. So when the economy does pick back up, I think we’ll see that the companies who are embracing green tactics now will be in the best place to capitalize on rapid growth and success in the future.

For additional information on greening your business, I like The Business Owners Toolkit and Ecopreneurist.

Can You Be Green Without Breaking the Bank?

Can “going green” actually save your company money? Many small business owners have the perception that greening their company is just so much of an expense it’s not something worth looking into.

Not so!

An April 2009 study done by the National Small Business Association found that 38% of small companies have invested in energy efficiency programs in the last 18 months, 13% have invested in alternative energy sources and 6% had purchased or leased hybrid or alternative fuel vehicles in the past 18 months. 18% had given employees incentives to cut back on driving.

All these changes have the potential to make a huge impact – potentially lopping $30 billion off the nation’s energy bill according to Energy & Security Group, a consulting firm in Virginia.

Not to mention the immediate, direct savings most companies see in their own utility bills. Yes, there is an initial investment – that’s unavoidable. But, just about every improvement you make qualifies for some sort of rebate now-a-days from either a local source or at a national level.

For example, take Lewis Gold, founder and CEO of New York Beverage Wholesalers, in Bronx, N.Y. and his warehouse. Gold mounted a $170,000 solar system on the roof in 2008, but thanks to city and state incentives, paid just $10,000. The system generates 25% of his electricity and saves more than $3,000 a year. At this rate the system will pay for itself in three years.

So don’t shy away from making some changes to your business. The savings both in dollars and to the planet easily make up for any initial cost.

If you’re looking for some help, check out the resources at the Business Owner’s Toolkit about Greening Your Business.