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Archive for the ‘Infrastructure’ Category

Four in Ten Small Businesses Report Moblie Apps Critical to Survival

The dramatic rise of the mobile apps marketplace has been just one more phenomenon in the rapidly changing business landscape.

Entrepreneurs forming a company have found help from various accounting, navigational and even sales transaction apps, and the industry is only expected to expand, especially as smartphones attain half of the mobile market share in the U.S. this year.

“We expect adoption of these technologies to continue to increase in coming years, especially surrounding mobile apps and cloud services, so we’ll remain focused on providing innovative solutions on these fronts going forward.” said Lori Lee, AT&T senior vice president of small business marketing.

According to an AT&T survey released last week, as much as 72 percent of small businesses currently use apps for their operations.

But how exactly are they used – and for what purposes? Well, the survey found 49 percent of respondents use GPS or mapping apps, while 26 percent use social media and documentation applications.

As for reasons, 62 percent of small business owners claim time-saving to be the top purpose of using apps, followed by heightened productivity, which was referenced by 59 percent of respondents.

Nearly four in 10, 38 percent, of businesses surveyed indicated they could not survive – or it would be a major challenge to survive – without mobile apps.

Brief Review of CES 2011 for the Small Business Owner

This year’s Consumer Electronics Show in Las Vegas, Nevada, offered a peek at the coming wave of technology as it relates to businesses and consumers alike.

The pervasive trend at the event, according to John Brandon of Inc. technology magazine, was the coming ubiquity of hyper fast 4G mobile networks, which will allow for downloads, video conferencing and streaming and web back-up services to be conducted at speeds rivaling most DSL connections. More than anything, 4G speeds will provide small business owners and entrepreneurs forming a company with advantages that can place them on par with more established competition.

Another trend put on display at the event was how smartphones may come to replace laptop notebooks as consumers and small business owners’ go-to computer devices. Terminals with external monitors and keyboards will allow users to plug their phones in anywhere and have access to all the information that they currently hold on their laptops.

The show also revealed how the automobile industry is embracing electric cars. Both Ford and Chevy unveiled their own versions of the electric car at CES.

“For some entrepreneurs, (the arrival of electric cars) means a new business opportunity – e.g., helping build the infrastructure,” writes Brandon. “For others, it could mean investing in a fleet of electrics for delivery as a way to lower startup costs for fuel.”

Study Reveals Small Business Owner’s Continue to Batten Down the Hatches

The Discover Small Business services recently released their monthly update to their Business Watch Index, which measures the confidence of 750 randomly selected small-business owners based on their answers to six questions. The index is sort of a mini pulse check of the small business environment.

In a nut-shell, March saw a decline in the confidence of small businesses, leading to the lowest levels in more than a year. 53% said they feel the economic conditions for their own businesses will get worse in the next 6 months. (Only 37% felt that way in February).

In addition, 52% also said they planned to decrease the amount spent on investing in their businesses, 27% said they would make no changes, and only 18% said they plan to increase spending.

Tax Relief?

Perhaps contributing to the overall feeling that the economy as a whole is getting worse (58% of respondents), is the fact that 72% of small business owners said they were not able to take advantage of any tax breaks for themselves or their business in 2009.

This lead to only 24% saying that they expect a refund, whereas 39% said they expect to owe money for their 2009 return.

So even though we are beginning to see some sectors of the economy turn-around, it may be a while before this reaches the small business community as a whole.

As a small business owner, is your confidence rising or falling?

Hiring that First Employee

Initially, most small businesses start out as a single person—the sole proprietor. Even if you started out as the second most common—a partnership—at some point you will need to add to your staff.

This is a good thing. It means you have reached a point with your business where you are busy enough, successful enough, and maxing out your current capacity enough to need help. But there are a couple of key things to think about long before hiring that first employee. It pays to address even a few of these ahead of time to avoid any issues that might arise if you wait and find yourself hiring someone quickly out of desperation.

1.) Have you incorporated your business? If you’ve been operating as a sole proprietor, you should really formally incorporate your business into an LLC or a C Corp, or whichever of the formations that suites your needs. In the process of doing this, get yourself a Federal Tax ID Number also called an Employer Identification Number (EIN)—it’s like a social security number for your business. This is how the IRS will now recognize your company, and process things like income taxes in your payroll, etc.

2.) Do you have the right insurance? You should talk to your insurance agent about what your business obligations are in regards to Unemployment insurance, Workers Compensation, and OSHA requirements.

3.) Does your business or your employee(s) need any specific licenses? Make sure your business licenses are up-to-date, and if employees need to have any kind of certifications or licenses decide now weather or not they must have those prior to applying, or if you will pay for certifications/licenses. There are pros and cons to both.

4.) Consider your location. If you’ve been operating out of your house, hiring an employee can include bigger expenses if you need to now rent office space. But don’t dismiss the “virtual office”. With today’s technology you can truly hire anyone from anywhere, and simply equip them with an internet connection, a laptop and a cell phone. This will also help widen your candidate pool if you are not restricted to recruiting from your own geographical area. Vice versa – if you run a store front or restaurant or have a physical location already – are you willing to pay relocation costs for an applicant?

5.) Bolster your company image now. Keep in mind it takes a pretty unique personality to want to work for a small or start up company. There are risks for that employee as well. No one wants to work for a company that seems unorganized, lacks in technology or forward thinking, or doesn’t seem to have the potential for growth. It might be hard to do, but turn yourself around and take a good look at your company the way a potential applicant might be looking at it – would you work here?

It might seem like a lot, but these just scratch the surface of the things to consider. Just remember that getting your ducks in a row well before you max out your workload capacity and send out the hiring sign will pay off tenfold in the long run.