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Archive for the ‘Form My Business’ Category

Gen-Y Entrepreneurs: An Overview

Last January, holding company Employers Holdings released a survey finding 46 percent of Millennials – individuals aged 18 to 25 – plan to start a business within the next five years, while an additional 8 percent claim to have already started a business.

This report, along with a number of others, have prompted many analysts to take a look at the entrepreneurial drive of Generation Y. While the rate of startups among this age group is certainly impressive, most agree that it is their social or humanitarian drive that sets them apart from their predecessors.

“Back in the 60s and 70s many college students took to the streets to protest,” writes Rieva Lesonsky for AllBusinss.com. “This generation is still taking it to the streets, but they’re hyper-focused on creating social change.”

Whether such change comes in the form of the growing social entrepreneurship movement or through philanthropic initiatives, Millennials represent one of the most driven generations in quite some time.

However, the age group is not without its critics, as many argue they are largely self-entitled, disloyal and lack focus as a result of their technological upbringings. However, in the right light, these critiques can be viewed as advantages, as today’s technology-infused world needs multi-taskers, while entrepreneurship, almost by definition, requires a sense of independence and ambition.

Are you a Millennial who has started, or is thinking about starting your own business? We’d love to hear your story.

Entrepreneurship Rates Skyrocketing, But Hiring Stalls

The newest generation of American workers may be the most entrepreneurial in more than a decade, new research by the Ewing Marion Kauffman Foundation suggests.

Last year, American adults created 565,000 new businesses per month, according to the Kauffman Index of Entrepreneurial Activity, marking the highest rate of new business filings and entrepreneurial activity since the mid-1990s tech boom.

However, while the rate of new startup activity is certainly encouraging news in the midst of a slow economic recovery, the data suggest that many of these new companies are solo ventures or have been limited in hiring activity. The report also found the quarterly employer rate among these firms to have fallen to 0.1 percent, down from 0.13 percent in 2007.

“Far too many founders are choosing jobless entrepreneurship, preferring to remain self-employed or to avoid assuming the economic responsibility of hiring employees,” said Carl Schramm, president and CEO of the Kauffman Foundation.

While the decline in employment opportunities over the past few years has certainly contributed to the jump in entrepreneurship, another recent survey by Employers Holdings suggests it may also be a generational phenomenon, as nearly half of Generation Y respondents claimed they plan to start a business within the next five years, compared to only 35 percent of Gen X members.

February Jobs Report May Signify Economic Growth

The U.S. economy added 192,000 jobs last month, as the national unemployment rate fell to its lowest level in nearly two years, the Labor Department said Friday.

According to the report, unemployment fell to 8.9 percent in February, having not dipped below 9 percent since April of 2009. While February’s employment figures provided a degree of relief for economists, January’s poor showing of only 63,000 new jobs makes the first two months of the year statistically similar to last fall.

“Economic recoveries can be like a snowball rolling down a hill, in that it takes time to get some momentum,” John Ryding, chief economist at RDQ Economics, told the New York Times. “People hesitate until they feel that the recovery’s durable enough, and then they have a tendency to jump in. Maybe we’re finally getting to that jumping-in moment.”

Other recent studies showing improvements in small business lending, consumer spending and private sector hiring add to that analysis. Last month, Treasury Secretary Timothy Geithner declared that the U.S. economy is currently in its strongest position since before the recession, providing encouragement to entrepreneurs forming a corporation.

However, few are willing to declare victory outright, as most economists expect unemployment to remain at recession-era levels through 2011.

Small Businesses and the Evolution of Social Media Marketing

Cash-strapped startups and entrepreneurs forming a business have been looking toward social media in recent years to help jump-start their marketing campaigns without having to make any heavy financial investments.

Of course, Facebook and Twitter are not reserved for companies with limited means. In fact, a recent study by the University of Massachusetts Dartmouth found 86 percent of businesses view social media as somewhat or very important to their overall marketing strategies.

However, that same survey found another, more surprising statistic: More businesses cited online blogging, online video and message boards as more successful marketing tools than any social media platform. Then again, if one were to combine Facebook and Twitter under a single “social media” banner it would dominate the findings.

“Most companies should at least be using Facebook, Twitter and a blog in addition to their company websites,” writes Chris Marentis for AllBusiness.com.

It is true that one of the reasons many small firms are hesitant to adopt a comprehensive social media strategy is a lack of evidence for return on investment. But this is an area where business owners need to do some research themselves, as each company will yield a different result.

Utilize social media analytics tools such as Klout, PeerIndex, Twitalyzer and Crowdbooster to gauge the effectiveness of your posts, Tweets and statuses.

What social media channels do you use to promote your business?

Budget outlooks for the coming tax year

When small businesses and startups begin filing their taxes in coming months, many will be eligible for a number of new tax credits, such as the 35 percent tax break for small businesses that pay for their employees’ healthcare coverage.

As small firms prepare for tax season, they will be forced to take a look at their budgets for the coming fiscal year. Accordingly, it may be a good time to reflect on a number of recent industry-wide spending trends and outlooks.

To begin, businesses can expect surges in marketing and advertising spend, as a recent poll by BtoB magazine found more than half of surveyed businesses plan to increase their budgets in this area over the coming year.

Additionally, the Corporate Executive Board has reported that spending on technology is also expected to increase, with an anticipated 3.3 percent jump, Inc. magazine reports. Even employee salaries are expected to climb.

“Nearly half of project budgets are expected to go toward business intelligence, collaboration tools or customer interface,” writes the source.

Other recent improvements in private sector employment and factory output suggest the job market will improve, albeit slowly, over the coming tax year

SBA Announces New Contracting Initiative for Women-Owned Businesses

The U.S. Small Business Administration has announced the implementation of a new program aimed to boost federal contracting opportunities for the nation’s small women-owned businesses.

According to the Dallas Morning News, the Women-Owned Small Business Federal Contract Program will allow agencies to set aside $30 billion in federal contracts specifically for women-owned businesses.

The measure is also an attempt to push the government closer toward its goal of contributing 5 percent of its total contracting dollars to women-owned companies. These businesses currently account for 3.4 percent of federal contracts.

“Women-owned businesses are one of the fastest growing sectors of the economy. As we continue to look to small businesses to grow, create jobs and lead America into the future, women-owned businesses will play a key role,” said SBA Administrator Karen Mills.

“That’s why providing them with all the tools necessary to compete for and win federal contracts is so important,” Mills added.

According to U.S. Census data interpreted by the Dallas Morning News, women-owned businesses accounted for 29 percent of all private companies in 2007.  With Friday’s announcement from the SBA, many analysts are hoping business filings by women will grow in coming months.

Visit BizFilings.com learning center for women-owned business resources:

Business Resources for Women Entrepreneurs
A Guide to Starting and Running a Woman-Owned Business

Suggestions for the Home-Based Startup

Over the past few years, encouraged by the advent of mobile and cloud-computing technologies, home-based small businesses have become increasingly commonplace.

The Small Business Administration recently reported that more than half of the country’s small businesses are home-based services, equating to more than 15 million companies that generate upwards of $500 billion per year.

Despite this sector being only expected to grow larger, entrepreneurs forming a company from the comforts of their homes should make a few considerations before moving forward.

Obviously, the primary appeal of working from home is not having to pay rent, utilities, maintenance or other office-related expenses. And this can even eventually attract the attention of investors. “Bootstrapping in this fashion creates a lean, efficient business model that will appeal to investors and buyers later on,” home entrepreneur Sam McRoberts, founder of Vudu Marketing, told Inc. magazine.

Still, the lack of an office can come across as unprofessional to many prospective clients or partners. Accordingly, home business owners should rent meeting spaces when appropriate and promote an attitude that is as serious as any other office-based business.

Helpful Reources:

  • Starting a home-based business has many rewards as well as challenges.  Visit SBA.gov to learn more about starting a home-based business and important legal considerations for running a home-based business. 
  • If you are currently running a business out of your home, make sure you are getting all of the home office tax deductions you are entitled to by taking a tour of the Home Office Deduction Tool on Toolkit.com. 

Treasury Department Announces First Round of State Small Business Credit Initiative Funding

The U.S. Department of Treasury announced Friday that North Carolina and Michigan will be the first states to receive funding from the State Small Business Credit Initiative – a $1.5 billion initiative aimed at helping small businesses achieve lending through the backing of private loans and state programs.

The program is part of the Small Business Jobs and Credit Act passed last fall and is intended to stimulate small business growth and job creation.

“Small businesses depend on access to credit in order to hire and expand, and this funding will better position main street entrepreneurs to create new jobs and invest in their local communities,” said Treasury Secretary Timothy Geithner.

“Innovative public-private lending partnerships like the State Small Business Credit Initiative have a proven track record,” the secretary added.

While the initial round of funding is reserved for North Carolina and Michigan, the SSBCI follows that all 50 states and the District of Columbia, as well as U.S. territories are eligible for the program’s funding.

Last week, the Small Business Administration announced it has supported more than $12 billion in small business loans since the passage of the Jobs Act, further suggesting that the availability of credit may continue to improve for entrepreneurs forming a company.

The Role of Print Marketing for Restaurant Startups

Forming a company is an intimidating process, especially for early-stage startups and first-time entrepreneurs. But, particularly for a restaurant startup, print advertising and marketing may be the most appropriate course of action when developing a marketing initiative.

While it should be used in conjunction with email, search, mobile and other mediums, print can offer a restaurant direct contact with its community through ad placements in local newsletters, direct mail postcards or even flyer hand-outs.

Unlike email, which can be deleted before even being viewed, or social media, which can be ignored by an increasingly web-conscious consumer population, print delivers a message with few obstacles between the business and the audience.

However, a print advertisement or promotion is useless without good design and copy. Accordingly, startups should consider investing in a professional graphic designer or copywriter. 

“Keeping in mind your audience, write several headlines until you come up with a particularly compelling one,” suggests Ryan Underwood in Inc. magazine. “Test headlines on your friends and colleagues. Beware of overused words (although ‘free’ is an oldie but goodie) and any humor that your audience could construe as offensive.”

Once your restaurant gets on its feet, it may be time to branch out into other mediums such as radio, web search or mobile. One could even argue that print is the stepping stone to larger media.

Turning a Severance Check into an Entrepreneurial Venture

The economy is gradually beginning to improve; consumer spending rose dramatically in December, manufacturing activity is up, small business borrowing is increasing and the availability of credit is improving.

Nonetheless, unemployment remains high and is expected to be so through 2011. But even as companies across every sector continue to lay-off top talent, many recently fired professionals are using those hefty severance checks as fuel to launch their own business.

For these entrepreneurs, it is important to be certain that their business idea is actually a lucrative prospect, especially in a slow economy. Do your research, speak to industry experts  and consult friends or even former colleagues.

Although research is important, it is still critical to move quickly if you want to start a business. Severance checks are usually meant to be a source to live off of – not a startup investment fund, so don’t delay.

“I could have invested [my severance] earlier instead of living off of it,” Lou Warren, former manager of a Kansas City plastics company, told Entrepreneur magazine. “We would have had more money to play with and could have considered different options. We could be twice as profitable as we are now.”