800-981-7183

Small Business News
Small Business News

Marketing News

Small Business Owners Say Facebook Ads Pay Off

Facebook Ads can provide the small business owner with a big return for a small investment.

Use These Tricks to Scare Up Halloween Business

Halloween continues to increase in popularity. By using the 'tricks' in this article, you can 'treat' yourself to extra revenue--regardless of the type of business you operate.

A Look Ahead: Start Preparing Now for the 2013 Holiday Season

It’s time to start planning for the 2013 holiday shopping season. Review your inventory, technology and staffing needs now--before the holiday rush is upon you.

Can Facebook Hashtags Bring New Visitors to Your Page?

Facebook has finally jumped onto the hashtag bandwagon. Facebook users can put functional hashtags into their posts and search for hashtags used by others. Strategic use of hashtags can help more people find and engage with you on Facebook.

When Does a Social Coupon Deal Make Sense?

In order to profit from a social coupon, such as a Groupon, you must be able to offset losses on the coupon by turning coupon-shoppers into repeat customers or valuable referral services. It comes down to knowing your business, your customers and your market.

Google Has Declared War Against SEO; New Google Search Algorithm Released May 22

Facebook Tools Can Help Draw Customers

Tips to Help B2B Companies Beat Holiday Sales Slumps

B2B entrepreneurs often assume end-of-year sales are a pipe dream. We beg to differ.

Measuring Your Website's Performance Key to Boosting Sales and Marketing

Your website can be an integral part of your business's marketing strategy. Learn which website analytics matter and how to improve them.

Ring In the Holidays and Ring Up the Sales

Small businesses must emphasize their solid value, personal service, community connections and customer knowledge when making plans for Black Friday (November 27), Small Business Saturday (November 28) and Cyber-Monday (November 30).

Conquering Your Fear of Feedback: Embracing Review Websites

Online reviews play an important role in determining if you’ll win business or wind up with a negative reputation. Learn which sites matter and the best strategies for keeping reviews favorable.

The Future or a Fleeting Fad: Evaluating the Merits of the Mobile Ad

Mobile ads are making headway as a source of lead generation for large and small companies alike. But what makes them so special—and are they right for your business?

Packaging Helps Attract Customers

A guide to available packaging options that shows how to pick one that attracts attention by reflecting buyers' values.

Email Marketing: A Cost-Effective Way to Boost Sales

Using an email marketing company to help with your customer relationship management is a cost-effective and profitable way to grow your small business.

Google Search Changes & Your Social Media Portfolio

Google's recent entry into the social media wars means that its search results are also changing, and this could affect your business's online profile. Are you ready?

Creating Your Internet Presence: Domain Names

Establishing your company's image and reputation on the world wide web begins with a crucial first step--picking the right URL.

Seven Steps to Getting Known - Guerrilla PR for the Entrepreneur

'Seven Steps to Getting Known -- Guerrilla PR for the Entrepreneur' gives small business owners tips and advice for spreading the word through the media about your business.

Sizing Up the Competition

'Sizing Up the Competition' gives an outline of how to assess the general marketing environment for your small business and how to evaluate competitors to best take advantage of your situation.

Establishing Your Marketing Budget

'Setting a Marketing Budget' tells how to choose the marketing options that suits your small business, and includes a sample case study illustrating the process.

Learn from Your Competitors: Secrets from a Successful Company President

A successful company president explains how a small business can use its competitors to learn more about its market and better serve customers.

Ten Hints for Increasing Sales

'Ten Hints for Increasing Sales' gives 10 easy and affordable ways to increase traffic and boost sales at your small business.

Advertising Ideas on a Small Budget

'Advertising Ideas on a Small Budget' gives small business owners tips and advice for maximizing their advertising dollars with effective messages.

Match Your Distribution Channels to Your Product or Service

'Distribute Your Product or Service' discusses the various distribution channels available and how to match the right ones to your particular small business.