Marketing - Marketing Plans

Marketing Plans

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Building a Successful Marketing Plan

Planning is crucial if your business is to prosper. A good marketing plan summarizes the who, what, where, when, and how much questions of company marketing and sales activities for the planning year.

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Marketing Plans Address the Four Ps

The marketing portion of a business plan addresses four main topics: product, price, promotion and place. It also details your strategy and defines how you will measure success.

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