Time to Startup!

The BizFilings blog covering business tips and trends.

Are You Ready For A Consumer Comeback?

Published on May 18, 2010

Summary

Read our article, 'Are You Ready For A Consumer Comeback?' at 'Time to Start Up,' the small business blog by BizFilings.
According to a recent article from Associated Press Retail Writer Anne D'Innocenzio, consumer trends reveal an upswing in the retail climate that was once grossly overshadowed by the Great Recession. consumer The article gives examples of business owners and retailers who are preparing for the gradual surge in traffic and spending as we approach the recovery stages:
  • Toys R Us is touting $5 toys instead of $3 toys in its designated value section
  • Lowe's has adjusted its advertising to underline the experience of its salespeople rather than price
  • HSN Inc. is peddling gold jewelry instead of silver
Evidence also shows that luxury retailers are testing the waters with consumers by displaying higher-priced items while continuing to expand less expensive store-label merchandise. Are you incorporating similar tactics at your store? Are you feeling the winds of change? Are you seeing more traffic? Do you see more consumers splurging?