Time to Startup!

The BizFilings blog covering business tips and trends.

Is Outsourcing the Right Choice for Your Small Business?

Published on Sep 16, 2010


Check out 'Is Outsourcing the Right Choice for Your Small Business?' at 'Time to Start Up,' the small business blog by BizFilings.
OutsourcingAre you thinking of signing on with the public relations agency that retains a lavish office smack in the middle of downtown or perhaps you are leaning toward having your logo created by a fancy 700-client graphic design firm? Think again. As small business owners, you may have already discovered that the public relations agency with the biggest conference room or pool table for that matter, doesn't necessarily mean it has earned the most feathers in its cap. In fact, I'm sure many of you may be turning to outsourcing as an economical means to rein in your public relations, communications, marketing and graphic design functions. Skilled and talented people are present all across the nation - not just limited to the colossal players on the coasts. Guaranteed you'll even find these individuals in your own back yard. Here are some reasons why outsourcing your marketing communications may work for your small business:
  1. Savings. Of course this will depend on the size of your company and the caliber of the task, but if you really take the time to audit how much you are saving compared to having a full-time person on staff, you'll find the savings to be significant. And, you'll discover in your research that many companies, like Madison, Wis. -based graphic design company,  Tingalls Dzyn, offer special discounts for startups on custom website design. Numerous options are listed on BizFilings' Partner pages.
  2. Flexibility. You may not be able to justify hiring an additional employee for projects that ebb and flow sporadically. Outsourcing offers you the flexibility you need to get things done when they need to get done. Along the same vein, outsourcing also enables you to accommodate heavier workloads during busier times without the commitment of taking on another employee.
The downside to outsourcing your marketing communications is that you are placing part of your company in someone else's hands. Trust is definitely a factor, and you'll need to make sure the selected company can adapt to your growing needs. If you do decide to outsource your marketing communcations, think about finding a provider through referrals, networking and online searches. Do any of you have good or bad experiences with outsourcing that you'd like to share?