The BizFilings blog covering business tips and trends.
4 Marketing Tips for Small Businesses
Published on Sep 21, 2010
Check out these 4 Marketing Tips for Small Businesses at 'Time to Start Up,' the small business blog by BizFilings.
The bottom line is you want to reach customers, spark sales quickly without doling out all of your cash.
Here are four highly effective marketing tips to help you achieve these goals without breaking the bank.
1. Align your advertising with who you are. Don't advertise like a big business. Develop your advertising to spike sales and spike sales now. Tip: Include an offer in your advertising, which is an easy way to entice customers to respond to it.
2. Develop other versions. There are of course customers who don't bat an eye at your pricetags for a product or service, but there are others who aren't so willing to indulge. Don't rule these individuals out or you may be losing out on sales. Tip: Work on developing a watered down version of your product or service at a lower price.
3. Think out of the ordinary. Take a chance on thinking outside of the box by incorporating some unconventional marketing methods into your marketing campaigns. You may be pleasantly surprised at the results. Tip: If you work out of a brick-and-mortar storefront, you may try stepping up your local store marketing events in your community. Tie in an event with raising money for a charity or other community-based cause. Sift through national holiday observances to find a holiday you can optimize as a promotional campaign. For instance, when I worked for a franchise, we developed a campaign for National Random Acts of Kindness Week where we reached out to the community, identified with our branded shirts, and visited local restaurants, gas stations and even salons to randomly purchase someone's meal or service. That was a small investment that went a long way for word-of-mouth marketing and publicity.
4. Collaborate with other small businesses. Reach out to non-competing small businesses serving customers in your market. Tip: Offer to publicize their products or services in exchange for the same. For instance, if you are running a furniture store, you may reach out to a Realtor to advertise your furniture store to people new to the area or set up a program with area employers to distribute to their employees flyers that offer a special discount.
Additionally, converting your customers into raving fans and publicists for your business can be achieved by developing an incentive plan for referrals.
What advice can you add to this mix to help achieve results with minimal financial efforts?