Time to Startup!

The BizFilings blog covering business tips and trends.

Link in to What Kevin Bacon Started

Published on Oct 20, 2010


Read 'Link in to What Kevin Bacon Started' at 'Time to Start Up,' the small business blog by BizFilings.
social-mktgSo you've heard, and maybe even played, the Six Degrees of Kevin Bacon - which revolves around the notion that any actor/actress can be linked through his or her film roles to actor Kevin Bacon within just six steps. On a side note, Kevin Bacon tried a hand at his own game on a Will & Grace episode in which he played himself. He noted that actor Val Kilmer gave him a piece of advice, something like, "Once the stalkers leave, your career is done." Good advice, by the way. When asked if he had starred in a movie with Kilmer, Kevin Bacon responded that he hadn't but added that Kilmer was in Top Gun with Tom Cruise and Tom Cruise and he were in A Few Good Men together. So there you have it. Really, today's blog post is not all about Kevin Bacon. It's about today's social marketing age lending itself to a new twist on what Kevin Bacon started. You as a small business owner have the opportunity to link in with your circle of trusted colleagues, collaborators, friends and family. Each of them has their own circle as well. These series of concentric circles culminate into a tool for individuals who are looking for a job or for small business owners, like you, looking for customers, potential partners or peers for support and guidance. Getting started If you aren't currently plugged in to this channel, which features over 12.5 million business users, it is definitely time.
  1. If you haven't already received an invitation from someone in the LinkedIn community, just go to www.linkedin.com. Click on "Join Now."
  2. Provide your basic profile with your name, email address and password. You'll also input your personal details and current employment status. As you add more details to your profile, the progress bar on the account page will start to fill up. Including a photo, past and present jobs, obtaining recommendations - all lead to a higher fill rate on the progress meter.
  3. Select how you want to use LinkedIn from the options presented. Check any boxes that apply to you and your business and click "Save Settings."
Making connections As the name dictates, the whole purpose of LinkedIn is making connections with coworkers, peers and colleagues.
  1. Import, input or link up an online email account to connect with individuals in your address book.
  2. Search for classmates and former colleagues.
Creating and joining groups To make some noise in getting your ideal customers, sign up for groups on LinkedIn that help you get in front of your target.
  1. Click on "Groups Directory" to browse featured groups. (You can also navigate for groups by using the "Search" box located on the top right corner.)
  2. Share groups with your own LinkedIn audience to invite your contacts.
  3. Create your own group if there isn't one available that fits your needs.
  4. Input group owner information, descriptions, etc. The more information you can offer, the better.
Of course, this post has only covered the LinkedIn basics. There are a lot of other tools available for you to use in promoting your small business. Check out these links for more guidance: http://www.intuitive.com/blog/getting_started_with_linkedin.html  http://www.socialmediaexaminer.com/how-to-use-linkedin-for-business-a-lewis-howes-interview/ What have you tried on LinkedIn to help grow your small business?