The BizFilings blog covering business tips and trends.
Celebrate Small Business Saturday in November
Published on Nov 9, 2010
Read 'Celebrating American Business Women' at 'Time to Start Up,' the small business blog by BizFilings.
I'm a big fan of shopping at unique mom-and-pop shops for the perfect holiday gifts. And if it weren't for small businesses - like the ones in downtown Madison, Wis. - I would have never discovered that ideal lamp in the shape of a goose for my brother and sister-in-law. (They really do like geese.)
That's why I am so pleased to tell all of you small business owners and entrepreneurs out there about Small Business Saturday, which makes its debut Nov. 27.
What is Small Business Saturday? According to its website, it's a date set aside for "more than a dozen advocacy, public and private organizations to join American Express OPEN, the company's small business unit, in declaring the Saturday after Thanksgiving as Small Business Saturday ... Small Business Saturday recognizes the importance of small businesses to the overall economy and local communities. It's a day to support the small, independently owned businesses we can't live without."
So how can you involve your small business in this first-time ever event?
Well for starters, American Express OPEN recommends that you visit www.facebook.com/smallbusinesssaturday where you can "'like' Small Business Saturday and syndicate news feeds about the day to your personal, virtual networks. There you can also spread the word about the day and your favorite businesses by giving a shout-out to your favorite local shops and restaurants via Facebook and Twitter." For business owners who sign up on Facebook, you will receive a $100 Facebook advertising credit to generate online buzz and drive customers to reach for their wallets at your business on Small Business Saturday. American Express warns that supplies of advertising inventory are limited so time is of the essence. Promotional materials are available to help promote your business on Nov. 27 as well.
You can also support your fellow small business owners and Small Business Saturday by shopping at local, independently owned small businesses in your neighborhood.
Plus, as an additional incentive, American Express invites you to take advantage of your American Express Cardmember status. If you are a member, you're eligible to earn a $25 statement credit on any purchase of at least $25 on Small Business Saturday at any locally owned independent small businesses that accept American Express. To redeem this offer, register your American Express Cards at https://enroll.amexnetwork.com/US/sbs.
Start spreading the word about Small Business Saturday today, and let us know how it's going!