The BizFilings blog covering business tips and trends.
Email Marketing is a Powerful and Inexpensive Tool for Small Business
Published on Dec 15, 2010
Read our article, 'Email Marketing is a Powerful and Inexpensive Tool for Small Business' at 'Time to Start Up,' the small business blog by BizFilings.
For startups on a tight budget, email marketing is one of the most effective tools at their disposal for targeting consumers directly. It is inexpensive, simple and easy to use.
But precisely because of these perks, it is also an enormously popular marketing form that almost every competitive enterprise has embraced in some form or another, making it difficult for entrepreneurs forming a company to find a space to enter.
Many small businesses neglect email marketing as a channel that offers little in terms of interactive correspondence with consumers, but, in fact, it can be used to generate feedback, provide a source for troubleshooting and a forum for customer service.
But mainly, it is about marketing and, for small businesses, it is one of the most cost-effective marketing solutions available. Because so many businesses have adopted email, the strategy requires that your business distinguish itself from others in a consumer's inbox.
"On the one hand, (email marketing) is inexpensive and it takes the old direct mail adage 'spray and pray' to a new level; on the other, it's really easy to delete," Christa Carone, chief marketing officer for Xerox, told Lawn and Landscape. "That's why our focus is on cutting through the clutter and giving you a reason to read, click, link and listen."