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Survey Reveals Small Business Owner's Concerns and Goals for 2011
Published on Jan 18, 2011
Read 'Survey Reveals Small Business Owner's Concerns and Goals for 2011' at 'Time to Start Up,' the small business blog by BizFilings.
A new survey from online business community Manta reveals a number of key insights into small businesses' spending, marketing and growth plans for 2011. Overall, it suggests the sector plans to increase spending over the next year, despite widespread lingering effects from the economic recession.
Among the findings, 77 percent plan to spend more in 2011, even while 85 percent claimed to have made across-the-board cuts in 2010. Of key interest is the report that the largest segment of surveyed small business owners, 47 percent, plan to focus their spending on marketing initiatives, while 24 percent plan to invest in business development - a statistic that may suggest increases in business filings.
Social media may also lead the spending uptick, as 42 percent of respondents claimed they find the medium useful in connecting with customers and prospects.
Small business owners express continued uncertainty about healthcare - an issue that has led much of the public debate in recent months. Although 2011 is expected to be the first year of significant implementation of the healthcare reform bill passed last March - including a critical small business tax credit stipulation - 62 percent of small business owners claimed to be concerned about the measure.
What's more, 21 percent agreed "there has been so much written about its impact on small business that I don’t know what to think."