Time to Startup!

The BizFilings blog covering business tips and trends.

Study: Businesses Using Facebook More Than Google for Marketing

Published on Feb 15, 2011

Summary

Read 'Study: Businesses Using Facebook More Than Google for Marketing' at 'Time to Start Up,' the small business blog by BizFilings.
Entrepreneurs forming a company are increasingly turning to Facebook as their most vital and accessible marketing tool, according to the most recent Merchant Confidence Index survey from online business network MerchantCircle. The study found 70 percent of respondents use Facebook to promote their businesses, which is up from a mere 50 percent last year. But perhaps more interesting is that Facebook passed Google in terms of marketing use among businesses, climbing substantially above Google's 66 percent usage rate among respondents. "Online marketing continues to be a challenge for most local businesses, and many merchants are working with very small budgets and almost no marketing resources," said Darren Waddell, vice president of marketing at MerchantCircle. "The marketing methods we see gaining the most traction are therefore the ones that offer merchants simplicity, low costs and immediate results." What's more, 32 percent of surveyed businesses reported that they currently use Facebook Places to promote their brands, while 12 percent claimed they will begin to do so in coming months. The study's results reflect a recent survey by BtoB magazine, which found that 78.5 percent of respondents who plan to increase their marketing budgets this year intend to focus on online platforms such as social media, search engine and email.