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USPS Maintains Benefits of Direct Mail Marketing
Published on May 5, 2011
Read our article, 'USPS Maintains Benefits of Direct Mail Marketing' at 'Time to Start Up,' the small business blog by BizFilings.
Continuing the U.S. Postal Service's push to reinvigorate the direct mail marketing sector, Postmaster General Patrick Donahoe called upon businesses and advertisers to consider the medium in developing their promotional strategies for the rest of the year.
Speaking at the National Postal Forum in San Diego, Californa, Donahoe referenced the sheer number of businesses who do have a direct mail strategy in their campaigns as an untapped potential for marketers and the print industry itself, according to PrintWeek magazine.
"We look at the top 100 advertisers in the U.S. and some of them don't do any direct mail," the source quotes Donahue as saying. "Advertising firms make a lot of the decisions for their clients and they often don't think of direct mail."
As the economy improves and small businesses find greater access to capital, marketing strategies are expected to become one of the sector's most active spending areas.
A survey released this week by PayNet and Thomson Reuters found borrowing among small firms increased in March over the same period in 2010, suggesting the improving credit market may encourage entrepreneurs forming a company to place a new focus on their marketing strategies.