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Small Business Social Media Adoption Differs from Region to Region

Published on Jun 21, 2011


Small business social media adoption varies, but results surprise as areas of the country that aren't tech destinations are leading the way.
Social-Media-Adoption-by-SMBs-in-2011-Zoomerang-InfographicSome small and mid-sized businesses have been quicker with social media adoption than others with a new survey by Zoomerang Online Surveys and Polls breaking down SMB’s social media use by region. Leading the way are businesses in the Great Plains and Southeast regions which utilize social media to to get their brands across at 30 percent and 28 percent respectively. "Less-populated areas or cities with a strong small business presence are relying more and more on cost-effective mass-communication tools for business news, customer support and acquisition, as well as networking," said Alex Terry, General Manager of Zoomerang. Inversely, some employers have found social media use to be detrimental to their brand with six percent of businesses surveyed claiming to have terminated an employee for misusing social media. "Considering the recent social media gaffes, businesses need to proactively evaluate their social media needs and practices," Terry said. While social media can be a power tool for advertising and reaching a large number of consumers, it is important for small businesses to keep a close eye on how they are being portrayed in various social media circuits.