The BizFilings blog covering business tips and trends.
Social Responsibility a Plus for Small Businesses
Published on Jul 19, 2011
Read 'Social Responsibility a Plus for Small Businesses' at 'Time to Start Up,' the small business blog by BizFilings.
Most people want to feel like they are making a difference when they contribute their money to an organization or a cause. With that in mind, small business owners may want to incorporate a cause marketing initiative in their marketing strategy to better connect with their clients.
“Cause marketing gives both partners a return on their investment, whether that return is supporters, potential income or greater visibility,” said Geri Stengel, founder of Ventureneer.com.
Ventureneer is doing a free webinar on July 26 to show small business owners how to improve their business operations by using cause marketing. Research has shown that small businesses that take on social responsibility are more likely to be successful. The webinar will outline all of the necessary elements of an effective cause marketing plan.
Staying socially conscious is one of the main aspects of a cause marketing campaign. BusinessNewsDaily.com lists three businesses that can help a small business become more socially conscious: Venture Deli, GreenCitizen and CafeGive. All three businesses specialize in their own socially conscious effort.
Venture Deli, headed by three former entrepreneurs, consults businesses to become more socially conscious, while GreenCitizen helps companies use their electronics with the goal of being more environmentally conscious. CafeGive uses Facebook and other social platforms to connect businesses to social giving causes and shows companies how to be more socially conscious.