Time to Startup!

The BizFilings blog covering business tips and trends.

Guy Kawasaki's Winning Ways

Published on Aug 22, 2011


Read 'Guy Kawasaki's Winning Ways' at 'Time to Start Up,' the small business blog by BizFilings.

http://www.bizfilings.com/blog/wp-content/uploads/2011/08/Cust-Service-iStock_000000647842Small.jpgIn Guy Kawasaki's most recent book,  Enchantment: The Art of Changing Hearts, Minds and Actions, he focuses on the three pillars of enchantment:

  • Likeability: getting people to like you, your company or your product
  • Trustworthiness: in addition to honesty, this also includes being knowledgeable, competent and having the ability to create "win-win" situations
  • A Great Product or Service: Awesome examples of this include Apple, Google, Honda and Levis

In Jennifer Wang's recent Entrepreneur magazine article Guy Kawasaki and the Art of Enchantment, Guy talks about how these three pillars are a MUST if you want to influence customer and client behavior in "ethical, long-lasting ways," both in social media and beyond.

Check out Jennifer's article for the complete interview. You can also visit Amazon.com for more details about Guy Kawasaki's book, or check out his Enchantment Facebook page.

According to Kirkus Reviews: "Guy Kawasaki transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world."

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