Published on Aug 22, 2011
In Guy Kawasaki's most recent book, Enchantment: The Art of Changing Hearts, Minds and Actions, he focuses on the three pillars of enchantment:
In Jennifer Wang's recent Entrepreneur magazine article Guy Kawasaki and the Art of Enchantment, Guy talks about how these three pillars are a MUST if you want to influence customer and client behavior in "ethical, long-lasting ways," both in social media and beyond.
According to Kirkus Reviews: "Guy Kawasaki transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world."blog