The BizFilings blog covering business tips and trends.
Small Business Goals and the Power of Relevance
Published on Sep 2, 2011
Read our article, 'Small Business Goals and the Power of Relevance' at 'Time to Start Up,' the small business blog by BizFilings.
Your small business goals are only as good as your team’s goals. Notice that I mentioned “team goals,” instead of “employee goals.”
This is actually the first step in accomplishing your small business goals: looking at your employees (and yourself) as a team. Employees are more likely to push paper, while a team is more likely to push the envelope. What type of “pusher” the people on your payroll become is — to a very large degree — up to you.
But this article is supposed to be about goals, right? So let’s take a look at how treating people as part of a team, as opposed to treating them like an employee, can put you on track to goal accomplishment.
Your business goals can not be accomplished if you don’t have the help of your team. No matter how clear the goal, no matter how strong your will, there needs to be engagement from everyone involved in order for a goal to be fully realized. Getting people engaged isn’t really that hard — especially if you’ve embraced the team philosophy.
All you have to do is focus on relevance.
The Power of Relevance
You might be wondering what I mean by relevance, and why it’s so important. Let’s take a look …
In the initial stages, discuss the goal with your team and give them an opportunity to provide you with feedback. This may help you improve the goal, or make it easier to attain. It also gives your team an opportunity to make a relevant contribution before the work on a goal even begins.
Next, make sure that each teammate’s contribution to the goal is meaningful. People WANT to make a relevant contribution and be part of success. As a small business leader, it’s your job to empower them to do so, and then support them as necessary. In other words, don’t save all the glory for yourself and leave the trivial work to your staff.
There’s a fantastic, less obvious, upside to following this advice. The more you’re able to delegate the important stuff, the more time you’ll have to be relevant to your small business in other ways — like developing your next big goal while your team manifests the one on the table. (Including appropriate team members at the concepting stage adds even more relevance to their day, and quite possibly to the next goal.)
Additional Ways to Add Relevance to Your Team’s Day
Creativity: give team members license to use it
Listen: beyond communication, listen to your team members and seriously consider their ideas and concerns
Rewards: Although this includes giving team members a raise, there are many other ways to reward your employees.
In the beginning, you may have to be mindful about the power of relevance and how you can offer it to your team. But after a while, it will become second nature. When it does, your team and your business will be better off for it.