The BizFilings blog covering business tips and trends.
How to Greet a Customer So They'll Love Your Small Business
Published on Sep 28, 2011
Read our article, 'How to Greet a Customer So They'll Love Your Small Business' at 'Time to Start Up,' the small business blog by BizFilings.
This morning, while I took my run, I had about ten interactions with people who were walking along my route. How they interacted with me (or failed to interact with me) reminded of the importance of how we greet our customers.
Nine out of the ten people did not acknowledge me in any way — even when I said hello! There was only one woman who looked me in the eye and exchanged the briefest of conversations — commonly referred to as a greeting.
The Small Business Greeting
How many times have you been in a store and simply been ignored? Or been approached by a phony, piranha-like salesman who just wants to take your money?
The greeting, which lasts mere seconds, sets up the interaction you’re going to have with your customer for the duration of their visit. This is true in person, online or over the phone. It lets them know whether you’re open, friendly and willing to help — or if you’d prefer for them to turn around and leave (or click through to another site).
What I’m really talking about here is intention. And it begins with your greeting.
If your goal is to genuinely help someone, giving them a warm welcome when they enter your store or Web site is a great start. If you and your staff can consistently do this, you’re going to develop loyal customers — even if they don’t buy anything today.
Whether it’s working with them to choose a new pair of glasses, or simply directing them to the aisle where they can find bread, your intention is easy to read.
What the piranha-like salesman doesn’t realize is that selling is not the answer. If you have something a customer wants and your price is fair, they’re going to buy it from you. What you’re really selling is yourself, your business and your authenticity. If the customer likes you and trusts you, they will buy from you. And you won’t have to push for the sale.
How do you get your small business to the point of consistently delivering customer-driven service?
Hire employees who already have an innate desire to serve the customer well. And then offer training that makes these customer-focused employees shine even brighter.
How do you greet your customers? The success of your small business depends on it …