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How is Your Small Business Like a Halloween Costume?
Published on Oct 28, 2011
Read our article, 'How is Your Small Business Like a Halloween Costume?' at 'Time to Start Up,' the small business blog by BizFilings.
When you think about Halloween, what comes to mind?Trick-or-treating, candy, mostly bad “scary” movies and of course — costumes.The question is: how are Halloween costumes connected to your small business? Lets take a look …Halloween costumes fall into three major categories: generic, good and awesome.Anyone can go the store and buy a generic costume, just as anyone with enough money can buy one that’s pretty good.But to have an awesome costume, you’ve got to work hard designing it, creating it and making sure you distinguish it from all other costumes. This is what makes a Halloween costume awesome and memorable.It’s the same with your small business. Nobody will look back on this year’s generic Halloween costumes and say “wow, those were awesome.” And nobody is going to look at their customer experience with your company and say it was awesome if it was merely generic.If your products, storefront, sales team or customer service is generic, it can easily be perceived by your customers (and potential customers) as mediocre. And they’d be right.If you’re awesome, customers will tell all their friends and business associates about you. Plus, they’re going to come back — time and time again — when they need what you can provide.Let’s face it. Sometimes Halloween costumes can be scary. But even more scary is the generic small business.Avoid it. Be awesome …blog