The BizFilings blog covering business tips and trends.
Creating Thankful Customers Who Love Your Company
Published on Nov 21, 2011
Read 'Creating Thankful Customers Who Love Your Company' at 'Time to Start Up,' the small business blog by BizFilings.
More than any other time of year, the holidays are a when many companies are most concerned about them. In just a few short weeks, there’s pressure to make a huge percentage of their annual profits.But as important as making one’s numbers may be, there’s another factor that is just as important: your customers’ level of satisfaction.Without a high level of customer satisfaction, your reputation — not to mention next years numbers — may not be so good.As Thanksgiving kicks off the last holiday season of the year, we’re traditionally asked to share what we’re thankful for. This year, I’d like you to consider a very different question:
Are you providing your customers, families and friends
with something to be thankful for?
Whether it’s spending a little more time with a customer, or doing a little extra something for your spouse, creating thankfulness in others is a way for us to nurture lasting relationships.It’s a shift in thinking for sure. It’s not about the sale. It’s about the interaction — creating an experience for the customer that compels them to come back. An experience that rings of truth and sincerity.For example, just about anybody can slap together a sandwich that will nourish someone. It might not look pretty, and it might not taste good. Put it in a bag, take the customer’s money and you’re done. In this case, sustenance is provided without satisfaction.The flip side is making a sandwich that dazzles the taste buds. One that adds anticipation and value to a person’s day. This sandwich is filled with natural, healthy and fresh ingredients that pair well together — and taste fantastic. The sandwich shop is warm and inviting, and although busy you are treated kindly. Relaxing music plays in the background. The cashier’s smile, and sincere thank you, gives your spirit a little lift.Needless to say, the experience of eating said sandwich is highly satisfying — even before you sit down to eat it.Where would you rather go for your lunch?Are you providing you customers with this type of experience, or are you “feeding” them something far less satisfying?Yes, it’s more difficult to deliver this type of experience, but the rewards run deep for all involved … even the numbers.Happy Thanksgiving!blog