The BizFilings blog covering business tips and trends.
The Two Seasons of Small Business: Learning and Implementation
Published on Nov 29, 2011
Read 'The Two Seasons of Small Business: Learning and Implementation' at 'Time to Start Up,' the small business blog by BizFilings.
When you think of seasons,
what comes to mind?
Beyond the weather conditions and the holidays lie two distinct seasons, which can empower small business growth for years to come:
The seasons of learning and implementation.
Let’s take a closer look at what they are and how to use them.
The Season of Learning
Many small business owners are familiar with setting goals and writing a long-term business plan, but a “seasonal learning plan” is different — albeit just as important.
The small business learning season lasts for six months, and lives alongside the daily to-dos and obligations of the small business owner. What makes this season so powerful is that it is a very deliberate way to ensure that you learn new things about business, products, customer service and anything else that’s relevant to your life and your business — which in case you didn’t notice have a profound affect on each other.
Planning Your Learning
In a nutshell, your six month season will be filled with webinars, seminars, books, courses and other events that will expand your thinking or teach you something new. After every event, write down some concise notes on what stood out the most for you. Taking pages of notes typically will not help you. This provides you with too much information and no clear direction.
Pruning one or two “rock star” ideas that you’re excited about taking action on gives you a much better chance of success during the season of implementation.
Take the notes you’ve made from each learning opportunity and add it to a master learnings list. This will become your blueprint for action during implementation.
The Season of Implementation
Your six months are over. You’ve diligently kept your plate full of fresh, relevant ideas and tools that can certainly help your business.
But you’re far from done.
Stopping here is like prepping all the ingredients to an incredible meal, and then walking away without cooking it. This, of course, would be an extreme waste of time and money.
This is where implementation comes in, turning concepts into action and transforming the way you do business in both big and small ways.
This is not an easy challenge to complete. When you’re at a seminar, someone else is doing most of the work. And you don’t have as many distractions because you’re not at work. Now that you’re back, you’ve got to fulfill your role as a small business owner AND effectively implement the changes you desire.
This is another compelling reason to prune out only the very best ideas to implement. Not only will they have the biggest potential impact on your business, but a shorter list will be easier to accomplish — it’s also less daunting.
So the question is, are you utilizing the two seasons of small business? The growth of your business, and your mind, depends on it.