The BizFilings blog covering business tips and trends.
Traits for Success: Passion
Published on Apr 27, 2012
Read 'Traits for Success: Passion' at 'Time to Start Up,' the small business blog by BizFilings.
By Brooke Miller Hall
“Above all, you want to create something you are proud of. That’s always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive, then I believe you are better off doing nothing.”
– Richard Branson, English business magnate and founder of Virgin Group
The Guardian Life Small Business Research Institute survey of 1,100 small businesses (between 2 and 99 employees) found that planning and networking are key traits for successful business owners. We’ve covered these traits in previous posts.
The third trait for success is passion, enjoying what you do and gaining personal satisfaction from your business.
For some, it’s easy. It’s why you’re doing what you’re doing. You love your business and relish in being your own boss and having control over your personal income.
Perhaps your business focuses on a cause that has personal significance for you. Or it involves a trade or service you enjoy so much that it doesn’t even feel like work.
Hold onto that joy and excitement. It’s easy to get bogged down in the details and everyday challenges of starting and maintaining a business. And if you find that you don’t enjoy what you’re doing, it will eventually take a toll on the success of your business, or lack thereof.
How can you hold onto that passion, even during the most trying times?
Think about what you love most about your job. Then make sure to incorporate that in your day-to-day duties. Do something you love every day.
Reflect on why you got into the business. Don’t lose touch with the passion and motivation that started you on this journey.
Who are you helping? Think about the customers who benefit from your product or service.
Talk with your customers. Gaining a deeper understanding of how you’ve helped them in the past – and how you can help them even more in the future – can give you the kick start you need.
Kentucky Fried Chicken’s founder Harland Sanders recalls, “No hours, no amount of labor, no amount of money would deter me from giving the best that there was in me. And I have done that ever since, and I win by it.”