The BizFilings blog covering business tips and trends.
Six Minor Changes to Become a Business Rockstar
Published on Jul 9, 2013
Read our article, 'Six Minor Changes to Become a Business Rockstar' at 'Time to Start Up,' the small business blog by BizFilings.
After incorporating a company, stop and think: there are probably hundreds of steps you can take to propel your business to rockstar level. Instead of feeling overwhelmed, focus on a few steps that will work best for your specific products or services. Whether your business is online or brick-and-mortar, weaving these small changes can increase your sales and ultimate success exponentially.
6. Bring your business online: Company formation online is crucial for a business’ visibility and accessibility. If your business is in a physical facility and you don’t have a large online presence, consider starting an online business and creating a digital campaign. Your campaign could be a simple as a Facebook business page or as involved as a series of landing pages that lead to a new website. Whatever you utilize, it should be designed to catch a prospective customer’s attention within a few seconds. If you have more than one service, you should have a landing page for each service. The landing page directs the prospective customer via a call to action to visit your main web page or your Facebook page.
5. Happy employees make for better business: Are your employees happy? Customers can differentiate between a happy employee and a disgruntled employee, and customers are more likely to buy from a company with positive business practices. A happy employee is also more apt to go the extra mile, and spend extra time with a prospective customer to try to sell a product or service. Keeping employees happening can be a challenge, but there are several ways to achieve success, whether it’s through a positive, upbeat environment, your treatment of them, bonuses, or an open-door policy for discussions on how to improve your business model.
4. Give ‘em a deal: Offer a free service or product. If you offer services, you could give a free half-hour of time, a complimentary consultation, or a free product when the customer pays for certain services. When giving away freebies, use promotional items that have your company’s name engraved on them. Items can be as simple as pens, calendars, mugs, or T-shirts.
3. Harness social media: If you already have an online corporation but don’t use social media, create a social media ad campaign. Link a Facebook campaign with Twitter and Google+. Offer prospective customers something for purchasing a product or service. You can also post a coupon that prospective customers print and use with their first order.
2. Expand your brand: So your incorporation is online – but what about print media? If your incorporation doesn't have the budget for print, consider writing a press release. When you approach print media, be prepared to catch the representative’s attention immediately. Your press release might focus on a product launch or a sales percentage donation your company is making to a popular charity. Also, don’t forget to contact local press about a promotion or new product you’re offering. News doesn't make itself and it’s your job to make your company’s voice heard.
1. Be approachable: Customers love special attention they receive from a business. Make sure you’re available to answer questions and knowledgeably discuss products and services with a smile. Make sure to respond to any emails or social media comments in a prompt and respectful manner. A friendly business is a booming business.
Sometimes, a minor change is all it takes. If you think you’re doing all you can do, poll your customers to see what types of changes they would like to see. You can use comment cards in your business if you’re a brick-and-mortar store, or you can ask customers to take a survey about their experience with your business. Even one small change could mean the difference between a one-time customer and a loyal, lifelong customer.