The BizFilings blog covering business tips and trends.
5 Ways Small Businesses Can Leverage YouTube
Published on Sep 2, 2013
Learn these 5 Ways Small Businesses Can Take Advantage of YouTube at 'Time to Start Up,' the small business blog by BizFilings.
YouTube is a great tool for hobbyists to become entrepreneurs by building content around what they love. If you’re a small business owner, referencing YouTube can help you build organic support for your company by placing a viral video on your website to drive traffic. Sound like a fit for your business corporation? All you need to get started is an HD camera, microphone, and editing software (usually free or inexpensive options are available online).
Whether you’re marketing your company corporation or simply want to show off your creative side, YouTube is the perfect place to build an audience and possibly profit from it. Below are a few things to keep in mind when toying with the idea of becoming the next YouTube personality!
1. Figure out your niche
When cable TV first hit the market, there were maybe 4 channels. Consequently, television owners had few viewing options. So any programming that made it to air had to appeal to a massive audience. Flash forward almost a century later, to a world with digital cable, reality TV, and targeted networks such as E! and TLC, which appeal to very specific audiences. This means targeting your YouTube channel is crucial as well. Pick an original idea or build off of other’s previous success (think Gangnam style!). Once you garner a substantial audience, you’ll be in the driver’s seat and able to run ads that subscribers are willing to sit through to get to your content, and make you money in the process!
2. Be the expert
People love tips. So establish an authority with your video and run with it. If you’re operating a small business, then use your video to provide viewers with exclusive tips. Tap into your experience and determine content by what information potential customers will keep coming back for. Channel your inner actor/actress and craft a performance that resonates with viewers. No matter the content, make sure to include a call to action within the video. What do you want your audience to do after watching the video? Take advantage of your product or service promotion? Visit your website? Call your toll-free number? Whatever it is, don't forget to suggest a next step to your audience.
3. Start a network
Discovered any YouTube channels that are in line with your objectives and aren’t getting the views you think they deserve? Invite those page owners to team up with you and execute one channel. Split the profits however you’d like, but you’ll find that the combination of subscribers will boost popularity for all parties: win-win! Work together to co-brand the channel, giving your YouTube presence a professional look. Incorporate company corporation logos, a custom background design, and well written video descriptions. You can easily syndicate your channel to other websites, add gadgets and ads to your channel, and tie your channel to Google Analytics for more metrics. By partnering with another relevant user, you’re doubling the output and hopefully significantly reducing the workload by sharing the back end work.
4. Document the growth of your product
When “starting up”, most developers keep track of their journey in writing. A developer’s journal allows you to break down your process to help other developers learn from your own trial and error. Customers get to see the “human interest” story every company has in their back pocket and it’s a great way to brief media on your company history and place in the industry!
5. Make your video visible
Nearly 24 hours of new video is uploaded to YouTube every minute of every day. That said, it isn’t easy to get your video to the top of list of “most views”. So be strategic when posting your video, optimizing the content so that it can be found on YouTube and search engines. To do this, make sure to include important keywords in the title and tags. Choose an appealing thumbnail that clearly depicts what your video is about. And don’t forget to promote your video through social media too!
The possibilities for success with YouTube are endless. Millions of people are browsing every day, and on the hunt for new content. Produce a video, market it effectively, and discover a host of new subscribers that will comment, share, and promote your brand for you!