The BizFilings blog covering business tips and trends.
How to Engage Your Team with Social Media
Published on Sep 23, 2013
Social media isn't limited to building customer relationships. Engage your team with social media to get everyone involved marketing.
Social media isn't merely a convenient way to address your incorporation’s target audience or share funny cat pictures with your friends. It’s also the easiest way to humanize your small business incorporation to potential customers. After forming a corporation, small business owners must develop a strong social media presence to leverage other sales and marketing efforts, as well word of mouth endorsements from new customers. To survive the early start up days, it’s crucial to maintain an interesting, informative conversation between your business and customers. One of the best ways to ensure customers feel their interaction with your company on social media is personalized is to engage your team with social media campaigns.
It’s best to not force anyone to represent your brand on social media, but if your employees love the company they work for, share its vision and understand the basics of social media, they’ll likely be willing to pitch in and help the incorporation form a unique and effective online presence. Here are some basic ways to get everyone involved in marketing your company.
Who can best answer a customer’s question?
If a customer contacts your incorporated business on one of our social media pages – Facebook, Twitter, Google+ or LinkedIn – with a concern that could be directed toward a specific employee, consider asking your employee to respond to the customer through either their personal account or the company’s corporate account. A personal account is generally more respectable, because it removes an extra layer of disconnectedness from the consumer and the ‘human side’ of your business. Your employee’s answer should be helpful, avoid any buzzwords, and come as close to whatever your definition of ‘straight talk’ sounds like.
Don’t ask them to share content on their personal accounts
If an employee loves the incorporation and its products or services, let the decision to evangelize come naturally. Do not ask employees to share the company’s latest promotion to their personal social circle; never force an employee to share your content.
Start a suggestion box and buy a camera
Let your employees do some of the legwork for you in a fun, engaging way. Buy a camera, put it next to a box, and lay some notecards beside it. Let people think up jokes, slogans, or other inspirational stuff to share with your community. Allow them freedom to take pictures, upload them and develop witty captions for the best pictures around the office. Showing your corporation’s funny side humanizes the business – enlist the help of internal employees!
Keep things office appropriate
This should go without saying, but if in any way your employees represent your incorporation online, they should assume fellow co-workers, current and potential customers and you – their boss – will look at their social content. That means keeping things office appropriate and representing the business via social media as they would if they were on a sales call or speaking with others in the office.
The only thing required in getting your employees involved in social media is their support. If they want to help your business and you present them with a low-effort opportunity to build and engage your social media audience, chances are they’ll jump at the chance.
Adam Toren is a serial entrepreneur, mentor, investor and co-founder of iSmallBusiness.com. He is co-author, with his brother Matthew, of the award winning books, Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right. Their latest projects are a free classified ads network called: iSell.com and a royalty-free Stock Photography Site, iPhotographs.com.