The BizFilings blog covering business tips and trends.
What is SEO?
Published on Nov 27, 2013
Read our article, 'What is SEO?' at 'Time to Start Up,' the small business blog by BizFilings.
Search Engine Optimization (SEO) is a process that website owners carry out to ensure their websites appear more often – and more prominently – in search listings and to decrease the bounce rates of their sites. SEO allows website owners to increase their traffic and exposure in search engines, primarily Google, because that’s where the majority of searches occur.
By increasing your rankings for key terms and phrases on major search engines, you can drive more people to your website. With an increase in targeted traffic, you have the ability to acquire more leads and increase sales.
SEO helps establish a business’ presence on the Internet and increases its credibility by appearing on major search engines. A business's presence on the Internet is a very powerful marketing tool; people regularly use the Internet to find new businesses to fulfill their needs. If your business is ranked highly in the search results, there is a greater likelihood that an influx in targeted consumers will visit your website - these are potential customers looking to spend money on products like yours.
Search engines use an algorithm to decide where to rank your site. Links from other websites are considered votes of confidence to the search engines. If your website has several ‘votes,’ search engines are more likely to rank your website highly.
If you successfully obtain high quality links from authority sites in your niche, your business’ website rankings will skyrocket. Eventually, when provided enough time and votes, your website could potentially reach the top of the search results.
Search engines realize that ranking websites based off of links is exploitable. Therefore, they have implemented other algorithms to counteract artificial links. If your website triggers a filter for unnatural links, then it loses its position in the search results.
It is important to use genuine links in your linkbuilding campaigns. If you follow the rules and use high quality links, your website is less likely to be penalized in the long-run. It is important to pace your linkbuilding so that it appears natural; websites don't typically receive thousands of links in a short period of time.
New website owners often get excited about SEO and try to barrage their site with thousands of links to gain a prominent position within search results. This strategy always backfires; once these sites are labeled as spam, it is almost impossible to receive a good ranking.
SEO can be tricky; your site needs links to rank, but too many links at once will cause your site to lose rankings. If you aren't sure what you’re doing, it might be wise to hire a professional SEO firm to help increase your site’s rankings.
The world of SEO is constantly evolving; what works one day may negatively affect your site’s ranking the next. There are no steadfast rules that a person can follow to guarantee website rankings. Different techniques and methods work for different sites; it’s important to find someone who can make sense of SEO for you. An expert can look at your site and develop a method that will work for your business.