Time to Startup!

The BizFilings blog covering business tips and trends.

Today's Business Woman

Published on Dec 23, 2009


Read 'Today's Business Woman' at 'Time to Start Up,' the small business blog by BizFilings.
Women are taking the workforce by storm. According to a special issue of Time magazine The State of the American Woman, “It's expected that by the end of the year, for the first time in history the majority of workers in the U.S. will be women — largely because the downturn has hit men so hard. This is an extraordinary change in a single generation, and it is gathering speed: the growth prospects, according to the Bureau of Labor Statistics, are in typically female jobs like nursing, retail and customer service. More and more the business woman is the primary breadwinner in their household (almost 40%) or is providing essential income for the family's bottom line.” Time goes on to say, “Seventy-four percent of men and 84% of women say women with children are just as committed to their jobs as women without children.” The same study discovered that a majority of Americans believe it's detrimental to society for children to grow up without a stay-at-home parent (70% of men, 61% of women). So much so, that 57% of men and 51% of women agree that it is better for a family if the father works outside the home and the mother takes care of the children. The Time study reveals another not-so-shocking fact, “Eighty-four percent of Americans agree (53% strongly) that businesses haven't done enough to address the needs of modern families.” Let's review this for a minute: The data is saying that women with children are incredibly committed to their jobs, but both men and women feel that one parent (ideally the mom) should stay home with kids and just about all American's don't think the average company is doing enough to meet the needs of working families. Rather than sit back and struggle with these seemingly inconsistent values, women -- and more specifically working moms -- are increasingly dominating the workforce by solving the problem for themselves. We've seen an incredible surge in both mompreneurs and lifestyle businesses. Did you know:
  • A business woman opens up a home-based business roughly every 60 seconds in the United States.
  • The BlogHer Conference is going on its sixth year, and the 2009 conference had 1500 attendees with 160 speakers and 21 keynotes.
  • Karen Kerrigan, President and CEO of the Small Business & Entrepreneurship Council, founder of Women Entrepreneurs, Inc, was also on the U.S. Department of Labor and Small Business Administrations team that wrote the Flex-Options Guide: Creating 21st Century Workplace Flexibility?
So who or what is today's business woman? I think it's someone that wants to excel at what she does in the manner that best suits both her work and home needs. And I think, as we can see from the few examples mentioned above, that she'll continue to solve this problem in some very creative and successful ways.