Time to Startup!

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Google Ventures Serves as Both Incubator and VC Firm

Published on Dec 20, 2010


Read 'Google Ventures Serves as Both Incubator and VC Firm' at 'Time to Start Up,' the small business blog by BizFilings.
Google knows how difficult forming a company can be. At least, that's what's suggested by the company's startup investment arm Google Ventures - let alone their motto "Don't be evil." Since launching in March of 2009, the $100 million-per-year fund has taken on more than a dozen tech startups, ranging in fields from healthcare to payment services to biotech. What's more, Ventures has recently opened up Startup Lab - a complex located right by Google's Mountain View, California, headquarters - in which the company's ventures can work, utilizing many of the same resources available to Googleplex itself. But, perhaps fitting the culture of the branch's multi-billion dollar parent company, Ventures seeks to set itself apart from other venture capital firms, even equating investment from Google Ventures to winning a "Golden Ticket." "We plan to be very active in 2011 in the seed space," Bill Maris, managing partner of Google Ventures, told Reuters. "Startup Lab is an expression of that interest." The startup culture of Silicon Valley is world-renown, with Google often referenced as a symbol of the region's entrepreneurial and technology-minded spirit. As Venture's startups begin to take off, the company hopes to further establish itself as the leader in tech innovation.