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Small Businesses Adopting Smartphones at Faster Rate Than Consumers

Published on Dec 22, 2010


Read 'Small Businesses Adopting Smartphones at Faster Rate Than Consumers' at 'Time to Start Up,' the small business blog by BizFilings.
Small businesses are adopting smartphones at a faster pace than consumers, according to a new survey from Discover Small Business Watch. According to the report, 34 percent of small business owners currently use some sort of smartphone device, compared to only 26 percent of consumers. In addition, 19 percent of small business owners claimed they have taken or plan to take steps to make their businesses more accessible for mobile users. "Small business owners are clearly paying attention to mobile-driven consumer trends and are looking for ways to adapt," said Ryan Scully, director of Discover's business credit card. "Being flexible and adaptable to a changing economy has helped small business owners succeed through the years, and I wouldn't be surprised to see new entrepreneurs push the limits when it comes to mobility." Smartphones and the ever-expanding app marketplace are increasingly blossoming into full-blown industries. The U.S. smartphone market is expected to more than double next year, while the app market is expected to reach revenue of $35 billion by 2015. For entrepreneurs forming a company, the need to adopt a comprehensive mobile strategy is growing more pressing with each day.