Time to Startup!

The BizFilings blog covering business tips and trends.

Four in Ten Small Businesses Report Moblie Apps Critical to Survival

Mar 23, 2011, 10:54 AM by
Read 'Four in Ten Small Businesses Report Moblie Apps Critical to Survival' at 'Time to Start Up,' the small business blog by BizFilings.
The dramatic rise of the mobile apps marketplace has been just one more phenomenon in the rapidly changing business landscape. Entrepreneurs forming a company have found help from various accounting, navigational and even sales transaction apps, and the industry is only expected to expand, especially as smartphones attain half of the mobile market share in the U.S. this year. "We expect adoption of these technologies to continue to increase in coming years, especially surrounding mobile apps and cloud services, so we’ll remain focused on providing innovative solutions on these fronts going forward.” said Lori Lee, AT&T senior vice president of small business marketing. According to an AT&T survey released last week, as much as 72 percent of small businesses currently use apps for their operations. But how exactly are they used - and for what purposes? Well, the survey found 49 percent of respondents use GPS or mapping apps, while 26 percent use social media and documentation applications. As for reasons, 62 percent of small business owners claim time-saving to be the top purpose of using apps, followed by heightened productivity, which was referenced by 59 percent of respondents. Nearly four in 10, 38 percent, of businesses surveyed indicated they could not survive – or it would be a major challenge to survive – without mobile apps.