The BizFilings blog covering business tips and trends.
The Social Media Free-for-all
Published on Jul 8, 2011
Read 'The Social Media Free-for-all' at 'Time to Start Up,' the small business blog by BizFilings.
Like us. Follow us. Add us to your network.Social media is like a huge meet-and-greet, a sea of companies all wanting us to click and pick them as one of our favorites. Only this meet-and-greet is often one sided, with many companies having a single objective on social networking sites — to promote themselves.Companies that have a successful LinkedIn, Twitter or Facebook page understand that building an online following hinges on two things:
Connecting with the right audience
Giving them something they value
I’m sorry, but just because I love Levis jeans, doesn’t mean I want to join their Facebook page.Unlessthey’re giving me something I want. Inother words, “what’s in it for me?” At first glance, this may seem egotistical, but it’s a fact — without a compelling reason to like a company’s Facebook page, why should I care?Something as simple as, “Like us and get free shipping on your next order,” or some type of special coupon would be a compelling reason for me to click and like. I’m obviously the right audience for Levis , they’re the only brand of jeans I wear. But they’re not giving me anything of value to convince me to like them. And if I like them, every post published on their Facebook page is going to up on my wall.Here are a few questions to consider when thinking about social media and the growth of your business:
Do you have an organized social media initiative for your small business?
Are you connecting with the right audience?
If not, how can you connect with them?
What can you offer them that will be relevant and have inherent value?
When it comes to marketing — whether it’s a Facebook page, a print ad, or a commercial — the customer always comes first. What’s in it for them?May your small business always experience abundance, growth and prosperity ...blog