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Facebook's Marketing Reach for Small Businesses Continues to Grow

Published on Jul 28, 2011


Read our article, 'Facebook's Marketing Reach for Small Businesses Continues to Grow' at 'Time to Start Up,' the small business blog by BizFilings.
Social media marketing is moving from “nice-to-have, to must-have for small businesses,” according to Julie Fajgenbaum, vice president of brand and social media, American Express OPEN. After screening 11,000 entrants, Facebook and American Express OPEN named five winners for the “Facebook Big Break for Small Business” contest. The five winners will head to Facebook headquarters in Palo Alto, California to become trained on uses of social media for small businesses. The winners will also pocket $20,000 to spark the growth of their social media presence. “These five businesses have great potential and will make excellent case studies for the millions of small business owners out there who are looking to accelerate their social media marketing efforts in order to grow,” said Fajgenbaum. Facebook will train the winners in a classroom setting about how to utilize Facebook Pages, Ads, Social Plugin, and how to improve their current Facebook page. Training will also include learning how to maximize the power of Facebook for marketing purposes and how to target new customers. Adele Cooper, director of global customer marketing and communications at Facebook, says all companies can benefit from Facebook and the marketing prowess its possesses. One of Facebook’s most useful and successful tools is its Facebook fan pages. Companies want to continue add more and more features to those pages, but it is hard to do that without the help of an IT professional. Realizing the growth of Facebook marketing, Shortstack, a company that helps small businesses design better Facebook pages for free, launched late last year. Shortstack created a simple tool for companies to create customizable tabs for their Facebook fans pages, allowing visitors more ways to explore the page, according to the website. “Fans are able to do more than just comment on a photo or write on a wall,” said Jim Belosic, Shortstack president, in a recent conversation with ITTechDaily. “They can enter contests, sign up for company newsletters and watch videos -- all through a very simple user interface.” According to the website, Shortstack provides its service for free to businesses with Facebook fan pages with fewer than 2,000 “likes.” Shortstack offers rates from $15 to $300 a month depending on the services requested and for companies with larger fan bases.