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Is Your Website Search Engine Optimized (SEO)?
Published on Aug 8, 2011
Read 'Is Your Website Search Engine Optimized (SEO)?' at 'Time to Start Up,' the small business blog by BizFilings.
The cream always rises to the top,
as long as it's been optimized ...
Search engine optimization (SEO) is a huge factor in whether your website floats to the top of Google's search engine results, or plummets into the depths of darkness — never to be viewed by your potential customers.
What is SEO?
Search engine optimization pretty much does what you'd think it would for your website. It puts each of your site's pages in a favorable position to do two things:
Rank high on Google's natural search results
Help your customers find you through specific keywords
If you haven't worked on SEO in the past, it might feel a little intimidating to get started.
With the help of Market Samurai, a free SEO program, you can get started improving your keywords, receiving more hits and generating more business. Your only investment will be time.
First, you'll need to learn exactly how to create keywords that will work for each web page, and then you'll need to structure your keywords into each page in a particular way. Market Samurai's Dojo can help you do this. You'll also need to familiarize yourself with keyword frequency, keyword spamming and keyword density.
A great resource for learning about keywords, and everything SEO, is Jon Wuebben's book, Content Rich. This Google pdf can also help.