Time to Startup!

The BizFilings blog covering business tips and trends.

Business Strategy: Do You Have a Crystal Clear Focus?

Published on Aug 26, 2011


Check out 'Business Strategy: Do You Have a Crystal Clear Focus?' at 'Time to Start Up,' the small business blog by BizFilings.
http://www.bizfilings.com/blog/wp-content/uploads/2011/08/BisonessStrategy.jpgLooking for a great business strategy? Look no further than Chris Brogan's fantastic article, Cut To Grow: Simple Strategies For Building Your Business. This best-selling author (Trust Agents), shares how to cut things out of your business, and your day, in order to help you grow. I know what you’re thinking: this is about downsizing and cutting corners in order to increase profits, right? Absolutely not. Chris’ article is all about assessing what’s working for you and what’s not. It’s about developing a crystal-clear focus so you can do one thing really well — instead of doing ten things poorly. Chris offers an intelligent, "common sense" business strategy that's based on his own experience and insights. To follow is an excerpt from the article. Click here to read it in its entirety.

“In reworking my business over the last few months, I've had to accept a lot of blame for how poorly I executed things.

I thought, like many fledgling entrepreneurs, that I could do a hundred things at once and do them all well. However, no one does that, nor do they do it even vaguely well.

But I knew that I would succeed. Now, with almost $400,000 fewer of my own dollars to show for my efforts, I must admit: I was wrong.

After this realization, I had to decide how to move forward, and how to make up for the money I lost. We've all heard that you can't cut to grow—I disagree. But that's because I mean it differently …”

Some may look at Chris' mistakes as an expensive lesson. But a business strategy that examines one's mistakes turns short-term failure into opportunities for success. Far more expensive would be having learned nothing at all. Who is Chris Brogan? He consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors and Microsoft on the future of business communications, and social software technologies. He is the New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. He also has an awesome blog. I first learned about Chris and his insightful business strategy on Twitter. Business Blogs blog