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Published on Aug 31, 2011
1. Get your home base together: Your home base is your blog or web site. It’s on a domain you own. You control the user experience — from the content to the site design to the user interface.
2. Who’s the face of your business? If you want to use social networking platforms like Twitter, Google+, or Facebook, you need a human face to make your social media marketing work.
3. Who else has your customers? Social networking platforms were designed to make it easy and fun for people to hang out together. That means you’re going to use them to build relationships that will help your business.
4. Pick a primary platform. Again, think about where your customers are. If you love Twitter but your customers spend hours every day on Facebook, you need to recognize that Facebook is probably a better venue for your business. It may not be as fun for you — but that’s why they call it work.
5. Manage your time. If you don’t decide how much time and focus you’ll put into social media, the default will be “all of it.”
6. Content first, conversation second. You’ve been told again and again by social media 'experts' that your entire business should revolve around something called 'The Conversation.' But if it feels like goofing around all day instead of working, it probably is.
7. Don’t forget SEO. Too many people think that social media sharing means they don’t need SEO any more. The fact is, social media marketing is a superb complement to SEO.”Copyblogger.com is a great free resource for insight into “online marketing that works.” Check out their blog for articles on copywriting, SEO, internet marketing and more. blog