The BizFilings blog covering business tips and trends.
Facebook, Innovation and Your Small Business
Published on Sep 23, 2011
Read our article, 'Facebook, Innovation and Your Small Business' at 'Time to Start Up,' the small business blog by BizFilings.
On September 22nd, Facebook rolled out some major changes. But this article isn’t about the changes themselves — you can find out about Timeline, Ticker and the fact that you can now watch movies right on your Facebook page somewhere else.Instead, let’s take a high-level look at what Mark Zukerberg and his Facebook team really did: they pushed innovation.Whether you’re Facebook, or a sole proprietor working out of your second bedroom, innovation is worth talking about. As a matter of fact, it’s a critical element to long-term success.What is Innovation?
Webster’s dictionary defines innovation as “the introduction of something new; a new idea, method or device.”The thing is, after Facebook made its changes, all I heard were complaints from every person I discussed the subject with. It made me realize that many people also define innovation as an inconvenience, a disruption to their routine. It’s a change, and humans can be resistant to change — even when it’s good.What this Has to Do with Your Small Business
Innovation is a tricky thing. Innovate too much, and you may alienate your customers or clients. But keeping with the status quo will eventually leave your business, products or services antiquated.If Mark Zukerberg didn’t make changes to Facebook, it would eventually tip and start to get old to its users. So he deals with hemming and hawing for a while, but then people start using the latest FREE services he’s providing. Once they get the hang of it, they’re happy.The trick is to leave enough of the “old,” so your product is still recognizable. Whether it’s creating the next big change for the iPhone, or changing the way customers can book a service appointment for a plumbing problem, those who are making relevant innovations are going to become (or remain) the leaders. The rest will eventually be left behind.So the question is, how can you bring innovation to your small business today? And, when the current innovation is in full swing, what’s next?blog