The BizFilings blog covering business tips and trends.
Can Your Small Business Profit from a Field Trip?
Published on Oct 21, 2011
Read 'Can Your Small Business Profit from a Field Trip?' at 'Time to Start Up,' the small business blog by BizFilings.
Why in the world would you want to take your small business on a field trip?
Think about it. Whether it’s an office or a storefront, you’re in your establishment all day — working hard. As a matter of fact, you’re working so hard that it’s sometimes hard to fit in lunch — let alone size up your competition.
Sound like your small business? Then it’s time to take your employees out on a field trip. This will give you and your associates the opportunity to see what your competition is up to with their products, services, merchandising and marketing.
The field trip helps you discover the strengths and weaknesses of your competition, first hand, just as your customers would.
I like to think of this as stealth-ninja product development, because it gives you an opportunity to actually see how your products, services, merchandising, etc., rate as compared to the competition. More importantly, it provides your small business with an opportunity to discuss these findings with your staff. Knocking around what each of you liked, as well as what you didn’t like, about your competition puts you in a better position to examine your own company’s offerings.
This can lead to substantial improvements, which would have never been made if you spent all your time focused on the work that was simply right in front of you.
Your small business field trip* just gave you a glimpse of the role you can play in the future of your industry.
(*Note: if you can’t actually visit the competition, sign up for their catalog, request their marketing collateral, or meet with your team for a virtual field trip on your competitor’s website.)