Business owners and industry experts provide advice and share tips on starting as well as running a business.
7 Steps to Product Launch Success with Jeannette McClennan
Jun 6, 2018, 14:28 PM
Meet Jeannette McClennan, entrepreneur, founder of the McClennan Group, and author of Innovators Anonymous: Seven Steps to Get Your Product off the Ground. In this interview, she describes how to bring together a unique streamlined process to produce and bring new digital products to market.
As a serial entrepreneur who has worked for start-ups and major corporations (including MapQuest, Reuters and Ogilvy Interactive), Jeannette McClennan has experienced first-hand the highs and lows of bringing new digital products to market. In this podcast, she breaks down the process of what it takes to deliver a successful product, while avoiding some of the headaches that can result from poor planning and execution.