Small Business Podcasts

Business owners and industry experts provide advice and share tips on starting as well as running a business.

Brand Real

Apr 24, 2012, 03:00 AM
Brand Real author Laurence Vincent shows how branding is less about slogans and much more about establishing the identity of a business.
Host: Greg Corombos and John Duoba
Date of podcast: Apr 24, 2012, 03:00 AM

Brand Real author Laurence Vincent shows how branding is less about slogans and much more about establishing the identity of a business as he speaks with Greg Corombos. Vincent explains what your business needs to convey about its culture and how that will create better customers than the ones drawn in just by clever marketing. Vincent also tells us why this is especially important for small business owners to master, and why the nuts and bolts of marketing still matter as well.

In our Top Takeaway for Your Small Business, John Duoba offers advice on how to prepare now for the best possible tax bill in 2013 and how to address the loose ends from the tax deadline that just passed.