Small Business Podcasts

Business owners and industry experts provide advice and share tips on starting as well as running a business.

Content Is Currency

Jan 17, 2012, 02:00 AM
Jon Wuebben, CEO of Content Launch and author of Content is Currency, explains how best to establish business relationships that show promise for creating new customers.
Host: Greg Corombos and John Duoba
Date of podcast: Jan 17, 2012, 02:00 AM

Jon Wuebben, CEO of Content Launch and author of Content is Currency, explains how best to establish business relationships that show promise for creating new customers as he visits with Greg Corombos. Wuebben explains that being a helpful resource before trying to sell something is a winning strategy. He also tells us how to stand out from our competitors in making that initial contact and why keyword searches are critical for online and mobile success.

In our "Top Takeaway for Your Small Business," John Duoba explains why major government policy changes next year could mean some big decisions for your business this year.