Small Business Podcasts

Business owners and industry experts provide advice and share tips on starting as well as running a business.

Marketing Legend Gary Shansby

Feb 7, 2012, 02:00 AM
Tequila Partida CEO Gary Shansby, who has shaped the marketing of many famous products over more than 50 years in the business, shares insights.
Host: Greg Corombos and John Duoba
Date of podcast: Feb 7, 2012, 02:00 AM

Tequila Partida CEO Gary Shansby, who has shaped the marketing of many famous products over more than 50 years in the business, visits with Greg Corombos.  Shansby explains why he decided to enter the spirits business at this stage of his career and how he markets his tequila against long-established brands.  Shansby also discusses some of the principles that have guided his career and shares stories of how he thought outside the box to promote his clients.

In our "Top Takeaway for Your Small Business," John Duoba stresses the importance of establishing a business entity to provide yourself legal protection and preserve the wealth you've created.