Small Business Questions & Answers

 

  • Ask About Demographic Fact-Finding

    Posted by Digital Diogenes in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    I'm commencing work on some market research for a new business and I'd like to know what reliable resources might be available to a do-it-yourself seeker-of-facts such as myself.

    Digital Diogenes

    Read More

  • Ask How To Get Some Free Press

    Posted by New in Nevada in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    Our new business can't afford much advertising just yet. Do you have any suggestions as to how we might get our message out to the public without spending big bucks?

    New in Nevada

    Read More

  • Ask About Disaster Planning

    Posted by Being Prepared in Finance | Saturday, May 26, 2012

    Dear Toolkit,

    Have you got a practical and to-the-point laundry list of suggestions and available resources I could use to prepare for any disaster, man-made or otherwise?

    Thanks,

    Being Prepared

    Read More

  • Ask About Boolean Searches

    Posted by Boggled in Beloit in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    When I'm looking for information on the Web, some search engines ask if I want to do a "Boolean search." Maybe I would if I knew what the heck it was! Can you shed some light on this cryptic conundrum?

    Boggled in Beloit

    Read More

  • Ask About Bomb Threats

    Posted by Wannabe Prepared in Running A Business | Saturday, May 26, 2012

    Dear Toolkit,

    I once read some tips you gave on how to handle a bomb threat. Can you do an encore on this important topic?

    Sincerely,

    Wannabe Prepared

    Read More

  • Ask About Phishing

    Posted by Phlustered in Philly in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    As if the enormous volume of spam we all have to delete daily weren't enough, now I'm told we have to be on the lookout for email "phishing." Any hints on what this latest incursion into our online lives is and how best to combat it?

    Phlustered in Philly

    Read More

  • Ask About Newsletters

    Posted by Contemplating Communicating in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    How useful are newsletters as a marketing tool? Are they worth the effort and expense?

    Contemplating Communicating

    Read More

  • Ask About Marketing 101

    Posted by Waiting in Wisconsin in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    I need basic marketing information so that I can compete with the big guys without exceeding my budget.  Can you give me some tips to get started?

    Waiting in Wisconsin

    Read More

  • Ask About Anti-Adware/Spyware Tools

    Posted by Paranoid in Peoria in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    I keep hearing about "adware" and "spyware" and "keystroke loggers" and "Trojans" and "probes" invading my computer. What can I do to combat these threats? I'm nervous about downloading anything these days. How do I know the cure won't be worse than the disease?

    Paranoid in Peoria

    Read More

  • Ask How To Meet the Press

    Posted by Tongue-tied in Tallahassee in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    Help! A reporter from a local weekly called and asked if I'd do an interview about how it is to do business in our community. How do I handle this sort of thing?

    Tongue-tied in Tallahassee

    Read More

  • Ask About Gallup Polls

    Posted by Doubting Thomas in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    Can you tell us how Gallup polls came about and if they're legit or just another scam?

    Doubting Thomas

    Read More

  • Ask About Cookies

    Posted by Sublime Surfer in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    A friend recently told me to beware of "cookies" being downloaded to my computer. Tell me - what are cookies and will they really give my new computer indigestion?

    Sublime Surfer

    Read More

  • Ask About Branding

    Posted by Plain Vanilla in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    Seems like I run across the term "branding" every day. What does this latest business-babble really mean--if anything?

    Plain Vanilla

    Read More

  • Ask About Brand Discounting Perils

    Posted by Iman Mba in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    Why do companies go for price cuts? Doesn't this spoil their brand image?

    Iman Mba

    Read More

  • Ask About Outsourcing

    Posted by Slim2None in Running A Business | Saturday, May 26, 2012

    Dear Toolkit,

    What's all this talk about "outsourcing" lately? I keep reading about it but I'm not really sure what it is.

    Slim2None

    Read More

  • Ask About Compliance Posters

    Posted by Newbie in New York in Office & HR | Saturday, May 26, 2012

    Dear Toolkit,

    I've just started to hire employees and I need to know what kind of posters I'm required to put up in my shop to comply with the federal and state laws. Can you give me a list and perhaps a source?

    Newbie in New York

    Read More

  • Ask About Bar Codes

    Posted by Codeless in Seattle in Marketing | Saturday, May 26, 2012

    Dear Toolkit,

    I've got a product I want to market to retailers, but I've been told I first need to get a "bar code." Can you educate me on what these ubiquitous little symbols are, who dreamed them up, and how I might acquire one of my very own?

    Codeless in Seattle

    Read More

  • Ask About SBICs

    Posted by Getting Bigger in Start Up | Friday, May 25, 2012

    Dear Toolkit,

    We've been very fortunate and our little company is growing by leaps and bounds. In order to finance this growth, it's been suggested that we investigate getting capital from an SBIC. Can you tell us something about SBICs?

    Getting Bigger

    Read More

  • Ask About Intellectual Property

    Posted by Patently Ignorant in Start Up | Friday, May 25, 2012

    Dear Toolkit,

    Can you give us a short course in "intellectual property?" I can never keep all those little symbols straight.

    Patently Ignorant

    Read More

  • Ask About Co-Ownership - Part 3

    Posted by Tentative Tenant in Start Up | Friday, May 25, 2012

    Dear Toolkit,

    Can you explain the differences between owning something in joint tenancy and in tenancy by the entirety? And what other ways of owning property are there, if any?

    Tentative Tenant

    Read More