Filed under Marketing
by Tongue-tied in Tallahassee | May 26, 2012
Help! A reporter from a local weekly called and asked if I'd do an interview about how it is to do business in our community. How do I handle this sort of thing?
Tongue-tied in Tallahassee
Relax. This sounds like a great opportunity to get some good publicity for yourself and your business. As the Coast Guard and the Boy Scouts know, the key to success is preparation. Here's a little laundry list to help you prepare to Meet the Press:
Building a good relationship with the reporter can pay big dividends in the future. Be cordial and forthcoming. Be available. If the article comes out making you look like a champ, send a thank you note.
Keep in touch by sending clippings or items of interest to the reporter if you find any that might be helpful. This will help to establish you as a resource not just in the eyes of the newspaper, but in the eyes of its readers and your entire local market.